Thousands of sneaker enthusiasts and collectors descended on the Santa Clara Convention Center this weekend for Sneaker Con.
Hours before the doors opened at noon on Saturday, the line of mostly young men waiting to get in had already snaked around the corner and past the hotel next door.
Eighteen-year old Frank Robinson and his buddy Donald Henry drove 8 hours from Las Vegas with two friends to attend Sneaker Con this weekend. They started selling shoes in line. Some had already sold a few thousand dollars worth of sneakers while they were waiting for doors to open.
Robinson hopes to bring in more than $2000 this weekend. Like many people here, he’s both a buyer and a seller. He’s looking to find some good deals so he can turn them around for a profit.
Inside the convention center there’s a basketball court and bleachers and an area designated as the “Sneaker Con Trading Pit.” It’s here that attendees can buy and sell shoes amongst themselves, some setting up informal displays to show off their merchandise on the floor.
There are also rows up on rows of vendor booths, some with sneakers protected in display cases and with do not touch signs on them. One shop has a pair of Adidas with 24-karat gold painted on them, on sale for $650 by a local artist named Rasterstache. Another shop has UNC 4 Jordans for $17,000.