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"content": "\u003cp>Berkeley was the trend setter in 2014 when voters there approved the first a soda tax in the U.S. with a resounding 75 percent of the vote.\u003c/p>\n\u003cp>That same year San Francisco voters rejected a soda tax. But supporters were not deterred. Now, new efforts have resumed in San Francisco and in Oakland to move through a tax with a goal of fighting the obesity and diabetes epidemic. Both cities seem to be applying lessons from the Berkeley playbook to see the taxes through.\u003c/p>\n\u003cp>First, a bit of review: in 2014 San Franciscans considered a dedicated tax, one that would be earmarked to fund specific health programs. That kind of earmarked tax needs a two-thirds supermajority approval to become law. With 55 percent of the vote, it fell short of the threshhold.\u003c/p>\n\u003cp>Berkeley, meanwhile, had pursued a different path, one where the proceeds of a tax would go toward the city's general fund. But the law called for the creation of a health panel to advise the Berkeley City Council on appropriate programs to fund. This approach requires only a simple majority -- 50 percent plus one vote -- to pass.\u003c/p>\n\u003cp>Backers of the Berkeley soda tax also cultivated a \u003ca href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">long list of supporters,\u003c/a> including health organizations and grassroots groups.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That's where Oakland and San Francisco are today -- both proposals are remarkably similar to the Berkeley approach:\u003c/p>\n\u003cul>\n\u003cli>a penny per ounce fee on sugar-sweetened beverages\u003c/li>\n\u003cli>a dedicated health panel to advise city or county officials on spending\u003c/li>\n\u003cli>plenty of grassroots support\u003c/li>\n\u003cli>levied on distributors (in Berkeley much of the tax is passed through to consumers)\u003c/li>\n\u003c/ul>\n\u003cp>“We’re building a much stronger community coalition,\" says San Francisco Supervisor Malia Cohen, one of the sponsors of the 2014 effort and a backer of the current move. \"We’re taking a much more thoughtful and grassroots focused effort this time around. We have learned from errors.\"\u003c/p>\n\u003cp>Cohen says 10,000 signatures are needed by a July deadline to place the item on the San Francisco ballot. Nine-thousand people have already signed and she expects the remainder by late May, well in advance of the deadline.\u003c/p>\n\u003cp>The Oakland City Council, meanwhile, is weighing whether to directly place a soda tax on the ballot. The proposed measure will be heard in committee this Thursday. If it passes there, it goes before the full board. Adam Simons, chief of staff for City Council Member Annie Campbell Washington, one of the proponents of the ordinance, said he expects it will be approved for the November ballot.\u003c/p>\n\u003cp>\"We're feeling very confident it will move through,\" he says.\u003c/p>\n\u003cp>\u003cstrong>Mexico Was First\u003c/strong>\u003c/p>\n\u003cp>Globally, the first soda tax was in Mexico. Its tax took effect in January, 2014 -- 11 months before the Berkeley and San Francisco votes. Consumption of sugary drinks dropped 6-12 percent in the year after it was implemented and raised millions for the Mexican government.\u003c/p>\n\u003cp>More recently, the British Parliament \u003ca href=\"http://www.vox.com/2016/3/17/11256594/jamie-oliver-soda-tax\" target=\"_blank\">passed a soda tax\u003c/a> just last month. \u003ca href=\"http://www.nbcphiladelphia.com/news/politics/Mayor-Jim-Kenney-Philadelphia-Soda-Tax-371956832.html\" target=\"_blank\">Philadelphia's mayor \u003c/a>has pitched a three-cents-per-ounce tax. The \u003ca href=\"http://ww2.kqed.org/stateofhealth/2016/03/09/soda-tax-is-again-before-california-legislators/\" target=\"_blank\">California legislature\u003c/a> is considering a two-cents-per-ounce tax. But multiple attempts at a tax or even a warning label have failed at the state level in recent years.\u003c/p>\n\u003cp>The taxes achieve multiple goals, advocates say, not just the obvious one to reduce consumption of sugar-sweetened beverages. The effect of a tax to \u003ca href=\"http://soda%20tax%20what%20a%20penny%20can%20do%20kqed\" target=\"_blank\">get people to switch to healthier beverages is, at best, modest\u003c/a>.\u003c/p>\n\u003cp>But the taxes also raise money and awareness. In just over a year, Berkeley's tax has already \u003ca href=\"http://www.berkeleyvsbigsoda.com/faq\" target=\"_blank\">generated more than $1.5 million \u003c/a>for nutrition and health programs.\u003c/p>\n\u003cp>[contextly_sidebar id=\"yZpoYrRYKbFsAhYAGSb8bRQ4dqMRfrax\"]Harold Goldstein, executive director of the California Center for Public Health Advocacy, has long worked on educating the public about the harms of sugar-sweetened beverages. He says \"soda tax's time has come.\"\u003c/p>\n\u003cp>\"We're at the point of no return where soda taxes are going to be sweeping the country and sweeping the world,\" he says.\u003c/p>\n\u003cp>Sugary drinks -- sodas, energy drinks and fruit-flavored beverages -- are the number one source of added sugar in the American diet. A 12-ounce can of Coke, for example, has more than nine teaspoons of added sugar. Health advocates argue that these beverages and their so-called empty calories put people at higher risk of type 2 diabetes and obesity.\u003c/p>\n\u003cp>\"So taxing soda to raise a lot of money to solve this problem is it,\" says Goldstein. \"They are a product that should be taxed so you have the revenue to solve the problem that they are causing.\"\u003c/p>\n\u003cp>The beverage industry fires back that obesity and diabetes are far more complicated problems than can be solved by taxing a single product. And the tax is regressive, they say, hitting poor people hardest. The American Beverage Association spent $9.1 million defeating the San Francisco tax and another $2.4 million fighting the Berkeley measure in 2014.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/stateofhealth/2014/10/15/election-2014-san-francisco-berkeley-consider-soda-taxes/\" target=\"_blank\">Some voters in Berkeley voted against the tax\u003c/a> because they did not trust city government to spend the money on health programs. Since the tax is not earmarked, governments can allocate the money however they like.\u003c/p>\n\u003cp>In Berkeley, diet drinks with very low calories, 100 percent fruit juice and most milk products are exempt from the tax. Infant formulas are exempt.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sports drinks like Gatorade, energy drinks, sweetened teas, fruit-flavored drinks and sodas sold both in bottles and cans as well as fountain drinks are taxed.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Berkeley was the trend setter in 2014 when voters there approved the first a soda tax in the U.S. with a resounding 75 percent of the vote.\u003c/p>\n\u003cp>That same year San Francisco voters rejected a soda tax. But supporters were not deterred. Now, new efforts have resumed in San Francisco and in Oakland to move through a tax with a goal of fighting the obesity and diabetes epidemic. Both cities seem to be applying lessons from the Berkeley playbook to see the taxes through.\u003c/p>\n\u003cp>First, a bit of review: in 2014 San Franciscans considered a dedicated tax, one that would be earmarked to fund specific health programs. That kind of earmarked tax needs a two-thirds supermajority approval to become law. With 55 percent of the vote, it fell short of the threshhold.\u003c/p>\n\u003cp>Berkeley, meanwhile, had pursued a different path, one where the proceeds of a tax would go toward the city's general fund. But the law called for the creation of a health panel to advise the Berkeley City Council on appropriate programs to fund. This approach requires only a simple majority -- 50 percent plus one vote -- to pass.\u003c/p>\n\u003cp>Backers of the Berkeley soda tax also cultivated a \u003ca href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">long list of supporters,\u003c/a> including health organizations and grassroots groups.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That's where Oakland and San Francisco are today -- both proposals are remarkably similar to the Berkeley approach:\u003c/p>\n\u003cul>\n\u003cli>a penny per ounce fee on sugar-sweetened beverages\u003c/li>\n\u003cli>a dedicated health panel to advise city or county officials on spending\u003c/li>\n\u003cli>plenty of grassroots support\u003c/li>\n\u003cli>levied on distributors (in Berkeley much of the tax is passed through to consumers)\u003c/li>\n\u003c/ul>\n\u003cp>“We’re building a much stronger community coalition,\" says San Francisco Supervisor Malia Cohen, one of the sponsors of the 2014 effort and a backer of the current move. \"We’re taking a much more thoughtful and grassroots focused effort this time around. We have learned from errors.\"\u003c/p>\n\u003cp>Cohen says 10,000 signatures are needed by a July deadline to place the item on the San Francisco ballot. Nine-thousand people have already signed and she expects the remainder by late May, well in advance of the deadline.\u003c/p>\n\u003cp>The Oakland City Council, meanwhile, is weighing whether to directly place a soda tax on the ballot. The proposed measure will be heard in committee this Thursday. If it passes there, it goes before the full board. Adam Simons, chief of staff for City Council Member Annie Campbell Washington, one of the proponents of the ordinance, said he expects it will be approved for the November ballot.\u003c/p>\n\u003cp>\"We're feeling very confident it will move through,\" he says.\u003c/p>\n\u003cp>\u003cstrong>Mexico Was First\u003c/strong>\u003c/p>\n\u003cp>Globally, the first soda tax was in Mexico. Its tax took effect in January, 2014 -- 11 months before the Berkeley and San Francisco votes. Consumption of sugary drinks dropped 6-12 percent in the year after it was implemented and raised millions for the Mexican government.\u003c/p>\n\u003cp>More recently, the British Parliament \u003ca href=\"http://www.vox.com/2016/3/17/11256594/jamie-oliver-soda-tax\" target=\"_blank\">passed a soda tax\u003c/a> just last month. \u003ca href=\"http://www.nbcphiladelphia.com/news/politics/Mayor-Jim-Kenney-Philadelphia-Soda-Tax-371956832.html\" target=\"_blank\">Philadelphia's mayor \u003c/a>has pitched a three-cents-per-ounce tax. The \u003ca href=\"http://ww2.kqed.org/stateofhealth/2016/03/09/soda-tax-is-again-before-california-legislators/\" target=\"_blank\">California legislature\u003c/a> is considering a two-cents-per-ounce tax. But multiple attempts at a tax or even a warning label have failed at the state level in recent years.\u003c/p>\n\u003cp>The taxes achieve multiple goals, advocates say, not just the obvious one to reduce consumption of sugar-sweetened beverages. The effect of a tax to \u003ca href=\"http://soda%20tax%20what%20a%20penny%20can%20do%20kqed\" target=\"_blank\">get people to switch to healthier beverages is, at best, modest\u003c/a>.\u003c/p>\n\u003cp>But the taxes also raise money and awareness. In just over a year, Berkeley's tax has already \u003ca href=\"http://www.berkeleyvsbigsoda.com/faq\" target=\"_blank\">generated more than $1.5 million \u003c/a>for nutrition and health programs.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>Harold Goldstein, executive director of the California Center for Public Health Advocacy, has long worked on educating the public about the harms of sugar-sweetened beverages. He says \"soda tax's time has come.\"\u003c/p>\n\u003cp>\"We're at the point of no return where soda taxes are going to be sweeping the country and sweeping the world,\" he says.\u003c/p>\n\u003cp>Sugary drinks -- sodas, energy drinks and fruit-flavored beverages -- are the number one source of added sugar in the American diet. A 12-ounce can of Coke, for example, has more than nine teaspoons of added sugar. Health advocates argue that these beverages and their so-called empty calories put people at higher risk of type 2 diabetes and obesity.\u003c/p>\n\u003cp>\"So taxing soda to raise a lot of money to solve this problem is it,\" says Goldstein. \"They are a product that should be taxed so you have the revenue to solve the problem that they are causing.\"\u003c/p>\n\u003cp>The beverage industry fires back that obesity and diabetes are far more complicated problems than can be solved by taxing a single product. And the tax is regressive, they say, hitting poor people hardest. The American Beverage Association spent $9.1 million defeating the San Francisco tax and another $2.4 million fighting the Berkeley measure in 2014.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/stateofhealth/2014/10/15/election-2014-san-francisco-berkeley-consider-soda-taxes/\" target=\"_blank\">Some voters in Berkeley voted against the tax\u003c/a> because they did not trust city government to spend the money on health programs. Since the tax is not earmarked, governments can allocate the money however they like.\u003c/p>\n\u003cp>In Berkeley, diet drinks with very low calories, 100 percent fruit juice and most milk products are exempt from the tax. Infant formulas are exempt.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sports drinks like Gatorade, energy drinks, sweetened teas, fruit-flavored drinks and sodas sold both in bottles and cans as well as fountain drinks are taxed.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"marketplace": {
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
"id": "possible",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"pri-the-world": {
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"radiolab": {
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"reveal": {
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},
"rightnowish": {
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"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"info": "Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Each week, the show focuses on science topics that are in the news and tries to bring an educated, balanced discussion to bear on the scientific issues at hand. Panels of expert guests join host Ira Flatow, a veteran science journalist, to discuss science and to take questions from listeners during the call-in portion of the program.",
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"snap-judgment": {
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"title": "Snap Judgment",
"tagline": "Real stories with killer beats",
"info": "The Snap Judgment radio show and podcast mixes real stories with killer beats to produce cinematic, dramatic radio. Snap's musical brand of storytelling dares listeners to see the world through the eyes of another. This is storytelling... with a BEAT!! Snap first aired on public radio stations nationwide in July 2010. Today, Snap Judgment airs on over 450 public radio stations and is brought to the airwaves by KQED & PRX.",
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},
"soldout": {
"id": "soldout",
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