In a memo, Chronicle executives Joanne Bradford and Jeffrey Johnson said that they believe "we can grow the SFGate audience and revenue faster by having 100% of the SF Chronicle free on it everyday." The Chronicle website will continue to house an online version of the paper. Bradford and Johnson wrote that the paper will continue to experiment to find the right "membership offering" to drive digital subscriptions.
The Chronicle's former president, Mark Adkins, announced the paywall four months ago, calling the move "one more step in this Chronicle's journey through the digital age." Since then Adkins was transferred to Beaumont, Texas.
The Chronicle's spokesman, Michael Keith, said that the paper has "no comment."