upper waypoint

Political Advertising

Save ArticleSave Article
Failed to save article

Please try again

Forum takes a look at negative advertising in political campaigns. Is it, as some argue, an essential part of the democratic process, or does it dissuade people from turning out to vote?

Guests:

Dan Schnur, political/media strategist, principal of Command Focus, a Sacramento-based public relations firm, former director of communications for John McCain's presidential campaign, and former chief media spokesperson for Gov. Pete Wilson

John G. Geer, professor of political science and leadership policy and organization at Vanderbilt University, and author of "In Defense of Negativity: Attack Ads in Presidential Campaigns"

Shanto Iyengar, director of the Political Communications Lab at Stanford University, and author of "Going Negative: How Campaign Advertising Shrinks and Polarizes the Electorate"

Sponsored

lower waypoint
next waypoint