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Direct-to-Consumer Marketing in the Pharmaceutical Industry

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Forum discusses direct-to-consumer marketing campaigns by the pharmaceutical industry and how they may affect the doctor-patient relationship.

Guests:

Paul Antony, chief medical officer and part-time aerospace doctor at Pharmaceutical Research and Manufacturers of America, which represents large research-based pharmaceutical companies such as Bristol-Myers and GlaxoSmithKlein

Alex Sugerman-Brozan, director of the Prescription Access Litigation Project, a coalition of 120 organizations from 34 states which challenge illegal marketing tactics by the pharmaceutical industry

Sharon Levine, pediatrician and associate executive director of Kaiser Permanente of Northern California

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