Yahoo Acquires Tumblr

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 (Mario Tama/Getty Images)

On Monday, troubled internet giant Yahoo announced it will purchase Tumblr, the social media and blogging network. We speak with the Silicon Valley journalist who broke the story about what Yahoo hopes to gain from the $1.1 billion acquisition, whether it can increase its appeal to younger audiences and the implications for Tumblr's loyal user base.


Kara Swisher, co-executive editor for All Things D