Tailored Political Advertising

at 9:00 AM
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More than ever before, political campaigns and interest groups from both parties are using the latest direct marketing and data mining tools to target and mobilize potential supporters. We'll discuss so-called microtargeting. How do you feel about political advertisements personally tailored to your habits and preferences?

Guests:

Lois Beckett, reporter for ProPublica, a nonprofit newsroom that produces investigative journalism

Eric Jaye, founder and president of Storefront Political Media, a Democratic consulting firm

Vincent R. Harris, founder and CEO of Harris Media, LLC, a Republican media and communications firm

Joseph Turow, professor of communication at The Annenberg School for Communication at the University of Pennsylvania

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