Red Bay Roastery: A Sensory Coffee Experience

Step into the glowing heart of Fruitvale’s hidden gem for an exclusive evening at Red Bay’s stunning industrial roastery. This isn’t your average coffee run; it’s a high-vibe, “unplugged” sanctuary where live soundscapes meet the raw, aromatic energy of a national coffee powerhouse.

This event brings you behind the curtain into the coffee lab. You’ll join an elite panel of architects behind the brand—Co-founder Rachel Konte, Director of Coffee Karla Mancio, and Director of Cafes Robert Quesada—for a deep dive into the “B Corp” mindset. From the high-altitude farms of Africa and Latin America to the streets of Oakland, you’ll learn and trace the invisible value chain that brings world-class coffee to your cup.
In addition, there will be live demonstrations that showcase the high-stakes science of roasting, the art of the blend, and how to scale a global business with soul.

G/A Tickets:
Throughout the night, you’ll explore three signature Red Bay Coffee blends and use the Professional Coffee Taster’s Flavor Wheel to deconstruct and identify the vibrant, hidden notes in every sip.

The VIP Experience: The Roastery Masterclass
You will master the professional cupping ritual—the exact sensory process experts use to score elite beans like fine wine in a private group session led by a Coffee Sommelier. You’ll learn the technical “slurp and sniff” method, using high-velocity aeration to coat your palate and unlock deep layers of stone fruit, toasted botanicals, and dark cacao.
Limited VIP Tickets Available.