Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area

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On Sept. 12, four blocks of the Mission District in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.

Fiesta de Las Américas, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.

“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. 

Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. 

See our comprehensive guide below to find an event near you. And if we missed anything, let us know.

Sept. 10, 12–5 p.m.
2884 Mission St., San Francisco

The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. 

Sept. 11, 4–9 p.m.
1446 Washington Ave., San Leandro

This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. 

Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m
Richmond and San Pablo

The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.

Sept. 12, 12:30–5 p.m.
Mexican Heritage Plaza, San José

Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. 

Sept. 12, 11 a.m.–6 p.m.
Harrison Street between 23rd and 25th Streets, San Francisco

Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.

Sept. 12, 12–3 p.m.
2774 Livermore Outlets Drive, Livermore

Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.

Sept. 13, 2–8 p.m.
Courthouse Square, Redwood City

Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. 

Sept. 13, 1–7 p.m.
Luther Burbank Center for the Arts, Santa Rosa

This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. 

Sept. 13, 12–4 p.m.
601 Mission Bay Blvd. N., San Francisco

More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free.

Sept. 15, 4–9 p.m.
Civic Center Plaza, San Francisco

An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. 

Sept. 15, 4–9 p.m.
City Hall, San José

This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.

Sept. 17, 7 p.m
The Commons at KQED, San Francisco

Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. 

Sept. 19, 12–6 p.m.
Mission Street between Cesar Chavez and 17th streets, San Francisco

The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.

Sept. 19, 5:15 p.m.
725 Tennessee Valley Road, Mill Valley

After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. 

Inkietud Musical, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.
Los Bahianatos, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.
Mariachi San Carlos, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.
Julio Bravo, 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.

Sept. 20, 12–4 p.m.
The Grove, Clayton

This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. 

Sept. 25, 9 p.m.
Cornerstone, Berkeley

This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for a show in Napa on Oct. 25.  

Sept. 26, 1–5 p.m.
Fourth Street Makers Row, Berkeley

Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. 

Sept. 26, 12–6 p.m.
Southland Mall, Hayward

Live performances by mariachi bands along with food and craft vendors. Admission is free.

Sept. 26, 12–4 p.m.
San Francisco Main Public Library, San Francisco

This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book Gordo, a reading by author Cynthia Gómez from her book Muñeca and a performance by TANGO INC. Admission is free. 

Sept. 27, 10:30 a.m.
Swiss Park, Newark

A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. 

Pier 1 ½, The Embarcadero, San Francisco

Dance class with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. 

Latino spirits and cocktails workshop led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. 

Entre Amigos waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. 

Oct. 4, 11 a.m.–3 p.m.
San Leandro Marina, San Leandro

This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. 

Oct. 11, 12 p.m.
3091 N Main St., Walnut Creek

Boutique with live performances, Mexican traditions, food and party favors. Admission is free. 

1–5 p.m., Thursdays and Fridays until Oct. 17
Acción Latina, Juan R. Fuentes Gallery, San Francisco

The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño.  Admission is free.