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The ‘I Love Boosters’ Trailer Is Here and It’s as Wild as You’d Expect

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A Black woman standing inside a convenience store in a white collared shirt looks in the distance with a scared look on her face
Keke Palmer in the trailer for Boots Riley's film ‘I Love Boosters.’ (Neon)

Boots Riley’s upcoming film I Love Boosters is due out May 22, and the trailer for the film just dropped. Fortunately, it includes all the clever dialogue, exaggerated body suits and subversion of capitalism we’ve come to expect and love from the Oakland filmmaker behind Sorry to Bother You and I’m a Virgo.

Starring Keke Palmer, I Love Boosters follows a “Velvet Gang” of women who steal high-end fashion from stores and resell it at lower prices. “It’s like a community service,” explains Naomi Ackie in the trailer. (Demi Moore, as fashion designer Christie Smith, has different view: “They take my shit, and sell it to their low-class, urban bitches.”)

With a cast that includes Lakeith Stanfield, Don Cheadle, Taylour Paige, Eiza González and Will Poulter, I Love Boosters is set in the Bay Area. The Bay Bridge is seen prominently in the trailer, as are various storefronts on Oakland’s International Blvd., near 35th and 45th — including Friends Market, Santa Clara Appliances, Angie’s Fashion and Taqueria La Gran Chiquita.

Watch the trailer below.

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