The funny, freckled face of Alfred E. Neuman is more or less retiring.
One of the last widely circulated print satirical magazines in America will leave newsstands after this year, according to sources at DC Comics, which publishes MAD magazine.
While the Harvard Lampoon remains in business, The Onion hasn't been in print since 2013. The once-influential Spy was a casualty of the 1990s.
At MAD's peak in the early 1970s, more than 2 million people subscribed to it, both for its pungent political humor and deeply adolescent jokes.
In 2017, that number had reportedly dropped to 140,000.
MAD isn't completely shutting down, but it will be radically downsized and changed.
Readers will only be able to find the 67-year-old humor magazine at comic book stores and through subscriptions.
After issue No. 10 this fall, there will no longer be new content, except for end-of-year specials which will be all new. Starting with issue No. 11, the magazine will feature classic, best-of and nostalgic content, repackaged with new covers.