Singer Rihanna denounced an ad that appeared on Snapchat making a game of domestic violence that featured photographs of her and Chris Brown. And the social media app's stock price went tumbling.
"Now SNAPCHAT I know you already know you ain't my fav app out there," Rihanna said in a statement posted Thursday on rival social media platform Instagram, where she has 61 million followers. "I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!"
The ad was for the mobile game "Would You Rather," which asks users a series of questions, sometimes offensive. The ad said, "Would you rather slap Rihanna" or "punch Chris Brown."
In 2009, Brown pleaded guilty to felony assault after Rihanna accused him of beating her and trying to push her out of a car. Photos emerged of her with a bruised face.
Snapchat had already yanked the ad Monday and issued an apology. But the ad reappeared on social media as users circulated it and questioned its content.