Museum of Ice Cream Serves Up Scoops of Fun

After stops in New York and L.A., the very pink, very popular Museum of Ice Cream finally opened its doors in San Francisco. But this isn’t your typical, plain vanilla museum – think Willy Wonka, not the Smithsonian. From a gold-horned unicorn to a swimming pool filled with plastic sprinkles, the exhibits are designed to be touched, interacted with, consumed and shared – especially on social media. Although tickets to the museum sold out within minutes, its head of content and social media Madison Utendahl gave us a rare tour of the sights, sounds and surprises that have made it such a delicious hit.