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A Lowrider Cruise in Honor of Selena, the Queen of Tejano, in San Francisco

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A green car tips diagonally upward with one wheel high in the air in front of an old theater and a crowd of onlookers.
A lowrider rides on three wheels in the Mission District in 2016. (Claudia Escobar/KQED)

It’s been almost 30 years since Selena, the undisputed Queen of Tejano Music, was tragically murdered — but a group of lowriders are ensuring her memory isn’t forgotten.

On Saturday, April 20, a lowrider cruise in San Francisco’s Mission District will pay tribute to the widely beloved singer of hits like “Como La Flor” and “Amor Prohibido.” The cruise will start at 4 p.m., and run along Mission Street between Cesar Chavez and 20th Streets.

The annual cruise is organized by the San Francisco Lowrider Council. This year, it takes place directly following the group’s Blessing of the Cars, or La Bendicion, a 1 p.m. ceremony at 24th and Mission BART Plaza.

Participants in freshly painted classic cars and creative hydraulics are expected to come from all over Northern California to ride slow and low at the event, which carries the tagline: “Anything for Selenas.”

The Texas-raised singer, one of the most popular Latin music stars in the world, would have been 53 this year.


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