Finding Racial Stereotypes in Popular
Culture
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GRADES: 9-12
SUBJECT AREA(S):
US History (Twentieth Century)
American Democracy
Economics
English/Language Arts
OVERVIEW:
Do media outlets stereotype ethnic groups? Freedom's Journal,
the first African-American newspaper, was started to combat
stereotypes of African-Americans in the white press. With its
independent voice, the black press fought racial stereotypes
by showing African-Americans in a positive light. While the
mainstream press only reported on crimes committed by African-Americans,
the black press focused on their achievements. The black press
also took a moral stand against racism in the mainstream media.
Frederick Douglass, abolitionist and editor of The North Star,
spoke out against what the white press was calling the "Negro
problem". The motion picture The Birth of a Nation, which portrayed
African-Americans in hideous caricature and celebrated Klan
violence, was vehemently protested by the black press. The black
press even created its own cartoons as a remedy to the racist
cartoons in the white press.
PROGRAM SEGMENTS:
1) 0:00 - 16:43 Too Long Have Others Spoken
for Us: Freedom's Journal was started to counteract
African-American stereotypes in the mainstream press; African-American
press united black people after the Civil War; informed, elevated
moral and racial consciousness; 1876 federal protection of slaves
revoked, reign of terror and mob violence; The Memphis Free
Speech and editor Ida B. Wells investigated lynchings; lynch
mob destroyed press and ran Wells out of the South; Frederick
Douglass declared there is no "Negro problem", but a problem
with the American people living up to their Constitution; Robert
S. Abbott declared the vehicle for change will be the newspaper.
2) 17:36 - 23:20 Standing Up for the Race:
By 1910, over 275 black newspapers in print; The California
Eagle became a force for social change for African-Americans
in California; Charlotta Spears Bass began a 40 year career
as a publisher, editor and social activist; The Birth of a Nation
depicted African-Americans in hideous caricature and celebrated
Klan violence, was protested by black press; The Chicago Defender
was delivered to a huge African-American audience in the South;
lynchings ignored by the white press, were covered by black
press; The Defender was partly responsible for the Great Migration.
3) 42:49 - 50:35 A Separate World:
African-American newspapers showed full spectrum of life in
black communities that countered many of the prevailing stereotypes;
black journalists were stars; Chester Commodore created cartoons
with African-American characters, brought dignity to people;
J.A. Rogers created serial similar to Ripley's Believe It or
Not about black history; black newspapers were training grounds
for careers in publishing. 4) 59:00 - 1:11:36 "Treason?": Double
V campaign, victory over enemies from without and enemies from
within; government felt black press would hinder war effort;
FBI Director, J. Edgar Hoover wanted to indict a group of African-American
publishers for treason; Double V campaign became the catalyst
for the Civil Rights Movement.
4) 59:00 - 1:11:36 Treason?: Double
V campaign, victory over enemies from without and enemies from
within; government felt black press would hinder war effort;
FBI Director, J. Edgar Hoover wanted to indict a group of African-American
publishers for treason; Double V campaign became the catalyst
for the Civil Rights Movement.
5) 1:11:36 - 1:24:43 Putting Itself Out of
Business: 1952 Charlotta Spears Bass became first
black woman to run for national office; The California Eagle
was sold because of declining support; the white media began
reporting about the Civil Rights Movement, needed black reporters
to cover the story; mainstream newspapers hired African-American
reporters away from black newspapers, created "brain drain";
black newspapers had to begin accepting advertisements to stay
in business; African-American press could not continue to criticize
white America and accept their advertising money; circulation
declined in 1960s and power of the black press began to wane.
LEARNING OBJECTIVES:
Students will analyze current media and determine if
racial stereotyping exists.
Students will consider the causes of and remedies for
racial stereotyping.
Students will write to analyze stereotyping in movies
and television, then write to reflect on its personal and societal
effects.
MATERIALS:
The Black Press: Soldiers Without Swords video
Various television programs
Various motion pictures
Night of All-Black Comedies Rankle Some of Their
Stars by David Bauder, Los Angeles Sentinel, July 19,
2000
Cartoon Seeped in Ethnic Stereotypes Say Critics
by Tom Lee, AsianWeek, August 2, 2000
TIME:
2 class periods (60 minutes each)
PRE-VIEWING ACTIVITIES:
Discuss: Stereotypes - what they are (including examples),
why they exist, and how they affect people.
Read "Cartoon Seeped in Ethnic Stereotypes Say Critics"
from AsianWeek (August 2, 2000).
Discuss: Who created the cartoon "Mr. Wong"? Why do
they consider it humorous? What stereotypes exist in the cartoon?
Why are leaders in the Asian-American community concerned about
the cartoon? Is there a difference between politically incorrect
humor and racism? Are there any other cartoons, television shows,
or movies that portray racial stereotypes?
Discuss: Is there any difference between people using
stereotypes within their own race and people using stereotypes
toward a different race? If so, how is there a difference? Why
is there a difference? What are some examples to support the
positions students take?
FOCUS FOR LEARNING:
The following segments of the video and suggestions for showing
the segments provide effective preparation and points of focus
for this activity.
SEGMENT 1: Too Long Have Others Spoken for
Us
For viewing Segment 1, write the following questions on the
board or overhead:
What does the title of the segment mean?
The segment shows the birth of the African-American Press,
which for the first time gave African-Americans a voice. Its
advent gave African-Americans the opportunity to counter the
stereotypes prevalent in the Mainstream Press. This answer
can be inferred early on in the viewing of Segment 1.
What does soldiers without swords mean?
Explain this weapon metaphor. It is similar to the expression,
"The pen is mightier than the sword." In fact, one of those
interviewed in the segment uses that expression. The segment
also establishes how effective the African-American Press
was at debunking stereotypes, which was necessary for African-Americans
to win the battle against being considered second-class citizens.
Both of these questions are good ones for students to try
to answer before watching the video. It will encourage prediction
and anticipation. Plus, they are questions that students are
likely to guess at an answer which comes close to answering
them correctly. At the point when the Freedom's Journal is
introduced, ask students to refine their answers to the questions.
After viewing the segment, you can also discuss the role that
the newspapers played in countering the stereotypes presented
in the Mainstream Press.
SEGMENT 2: Standing Up for the Race
For viewing Segment 2, write the following questions on the
board or overhead:
Why did the African-American Press react negatively
to the film Birth of a Nation? What kind of effect
did this negative reaction have?
The segment shows scenes from the D.W. Griffith film set
during The Reconstruction which negatively portrayed African-Americans
and positively portrayed the Ku Klux Klan. The African-American
Press vilified the film, causing it to be pulled from theatres
in many cities and even some entire states.
How did the Chicago Defender's success at encouraging
African-Americans to move North lead to the creation of more
African-American newspapers?
After the segment establishes the Chicago Defender's role
in the Great Migration, it mentions how the growing African-American
populations in cities of the North and Midwest created the
need for more newspapers. Students may have to infer slightly
from what is presented in the video. Before viewing this segment,
ask students how stereotypes in movies can do tremendous harm.
Keep the discussion brief, but encourage students to provide
some examples of what they mean. The portrayal of Arabs as
terrorists is a good example to use. At the point in the segment
when Birth of a Nation is discussed, ask students to explain
the effect that the African-American newspapers had on the
film's distribution. The end of the segment is the time to
discuss the second question. Ask students to explain how more
papers would have an impact on stereotypes.
SEGMENT 3: A Separate World
For viewing Segment 3, write the following questions on the
board or overhead:
Why were members of the African-American Press
so revered by African-Americans?
One of the segment's first interviews reveals that members
of the press were only behind entertainers and athletes in
stature. In many ways they were celebrities because they were
such well-respected role models.
How were cartoons, photographs and Your History
effective in countering stereotypes?
Much of the middle part of the segment focuses on the role
of cartoons, photographs and the J.A. Rogers featured called
Your History, which is described in the video as a Ripley's
Believe It or Not kind of feature on little known facts about
African-Americans. The cartoons portrayed heroic African-American
figures, instead of the exaggerated stereotypes of the Mainstream
Press' cartoons, and photographs captured African-Americans
in daily life, showing them to be different than the stereotypes
portrayed. Both of these questions can be discussed after
viewing the parts of the segment which mention them.
SEGMENT 4: Treason?
For viewing Segment 4, write the following question on the
board or overhead:
How and why were the attitudes of many African-Americans
changed after World War II?
One of the people interviewed in the video talks about coming
back from the war and being less accepting of the status quo.
Newspapers' pushing of the Double V Campaign throughout the
war helped create the dissatisfaction for the status quo.
As soon as the Double V Campaign is understood by your students,
stop the video and ask students to hypothesize how and why
African-Americans' attitudes probably changed after the war.
Then, as it unfolds in the video they will compare their previous
thoughts. At the end of the segment you can expand the discussion
to include the fact that dissatisfaction with the status quo
included further discontent with stereotypes.
Segment 5: "Putting Itself Out of Business"
For viewing Segment 5, write the following question on the
board or overhead:
How did many prominent African-American journalists'
leaving African-American papers for mainstream newspapers
help counter stereotypes of African-Americans among white
people?
Students will have to infer this from the video. What students
can likely figure out is that many white people's first exposure
to African-American writers didn't occur until they began
writing for the Mainstream Press. Given that this is a question
of pure inference, you can have students try to answer it
before and/or after the segment. You should emphasize how
everything which counters a prevailing stereotype - no matter
how big or small it seems - has an impact on diminishing the
impact of stereotypes in the media.
POST-VIEWING ACTIVITIES:
Have students think about current racial stereotyping
in the media. As a class, brainstorm a list of stereotypes and
how they are used in music, television and motion pictures.
Have students keep a log for one week in which they will record
their observations about racial stereotyping in the media (including
news stories, advertisements, television programs, music, music
videos, billboards and movies). In the log, students will describe
each instance of racial stereotyping they find. Questions to
consider while analyzing media might include: What racial stereotypes
are being shown? What action is taking place? What role does
the ethnic character have? Is this person part of the majority
or minority in this particular program? How are the other characters
treating this person? In your opinion, was this person being
negatively stereotyped? Are there any positive racial stereotypes?
If so, was this person being positively stereotyped? What was
your personal reaction to this program?
After collecting data, students may share and discuss
what they found with members of the class.
Students should then write to analyze the portrayal
of different races in American media and write to reflect on
its personal and societal impact. Questions to consider might
include: How do stereotypes begin? How are they overcome? How
do they make people feel? Why do people use stereotypes? Do
stereotypes affect people in ethnic groups differently than
people who are Caucasian? If so, how?
EXTENSIONS:
History: Have students view clips from
older television shows and movies. Some examples might include
"Amos & Andy", Gone With the Wind, old westerns, etc. Discuss
how ethnic groups are portrayed in these instances and whether
or not progress has been made over the years.
Community: Have students analyze local
media for racial stereotypes and report their findings. If stereotypes
exist, have students write letters to media outlets explaining
their findings. AND/OR have students examine stereotypes that
exist within their school. Students can then write a Letter
to the Editor of the school newspaper to point out that stereotypes
exist, perhaps going so far as to suggest ways to decrease stereotypes
within the school.
Culture: Have students analyze media
reports about sports stars from different ethnic groups. Are
these reports using any racial stereotypes? Have students explain
their findings.
Media Advocacy: Have students read "Night
of All-Black Comedies Rankle Some of Their Stars" from the Los
Angeles Sentinel (July 19, 2000). Discuss whether a lineup of
black-themed shows is promoting integration or segregation.
What is the network's defense of its schedule?
ASSESMENT:
Evaluate students' media logs with regard to depth
of research and understanding the assignment. Read and respond
to each student's reflective writing.
STANDARDS:
HS History Grades 9-12
Historical and Social Sciences Analysis Skills
Chronological and Spatial Thinking: Students
compare the present with the past, evaluating the consequences
of past events and decisions and determining the lessons that
were learned.
Historical Interpretation: Students show the
connections, causal and otherwise, between particular historical
events and larger social, economic, and political trends and
developments. HS U.S.
History and Geography Grade 11
Standard 11.8: Students analyze the economic
boom and social transformation of post-World War II America;
Discuss forms of popular culture
Standard 11.11: Students analyze the major
social problems and domestic policy issues in contemporary
American society.
HS Principles of American Democracy & Economics Grade
12
Standard 12.8: Students evaluate and take and
defend positions on the influence of the media on American
political life. Discuss the meaning and importance of a free
and reasonable press.
HS English-Language Arts Grades 9 & 10
Writing
Standard 1.0: Students write coherent and
focused essays that convey a well-defined perspective and
tightly reasoned argument. The writing demonstrates students'
awareness of the audience. Students progress through the stages
of the writing process as needed. Use clear research questions
and suitable research methods (e.g. library, electronic media,
personal interview) to elicit and present evidence from primary
and secondary sources.
HS English-Language Arts Grades 11 & 12
Writing
Standard 1.0: Students combine the rhetorical
strategies narration, exposition, persuasion, and description
to produce texts of at least 1,500 words each. Student writing
demonstrates a command of standard American English and the
research, organizational, and drafting standards outlined
in Writing Standard 1.0.
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