TV Independent Producer Guide

Welcome to KQED and KTEH's Independent Producer's Guide. This section contains all of the information you will need in order to submit a project to us. KQED and KTEH are proud of our service to the independent filmmaking community.

KQED/KTEH's Production and Programming Priorities:

While there are many factors which determine which projects we accept for broadcast, co-production, or national distribution, several over-lying principles are taken into strong consideration with all submissions:

Does it fit with our mission? Is it a source of information, education, and/or entertainment for our Northern California audiences? Does it encourage people to think, feel, and explore new ideas? Does it promote lifelong learning, civic participation, and community service?

Does it have an audience strategy? Does it fill a perceived audience need? Does it have a defined target audience and size? Does it expand audience diversity? Is there capacity on the schedule?

Does it leverage our Northern California location? Is the subject matter especially relevant to Northern California, the West, or the Pacific Rim? Are potential partners, talent, or information sources located in Northern California?

Is there a viable business plan? Have underwriting, program sales, and other potential revenues been secured or projected? Is there an expense budget, production plan, and timeline? Are audience and competitive strategies in place? Are there comprehensive plans for programming, rights clearance, distribution, promotion, outreach, and evaluation? Is there a multi-year strategy to build audience for an ongoing series?

Is it consistent with the KQED brand? Does it meet our quality standards? Does it represent time well spent for the audience? Is it noncommercial?

Does it make financial sense? Are funds available either internally or externally? Will it generate individual, corporate, or institutional support, or other revenue?

Does it have impact beyond broadcast? Does the content lend itself to community and/or educational outreach activities? Is there potential for synergy among multiple media platforms?

Does it have additional distribution potential? Statewide, national, or international?

• Producer's Frequently Asked Questions