Urban Village
Urban Village Farmers' Market Association, a Non-profit Mutual Benefit Corporation, was formed March 1997 to provide the best possible opportunity for farmers, food vendors, and community members to preserve, enhance, and enjoy regional fresh quality foods. UVFM's mission is to promote the family farm; help protect the local environment by sustaining and restoring surrounding greenbelt areas; and above all, to help build real community by fostering economic and social ties between producers and consumers.
Urban Village has enjoyed the role of bringing California's agriculture and urban communities together for their mutual benefit, increased communication, and shared education. UVFM's presence as a key educational medium for schools, environmental causes, and health and nutrition programs has been rewarding.
The Certified Farmers' Markets have become important harmonious community meeting places, blending the various and diverse neighborhoods, which builds a strong sense of community. The Urban Village Farmers' Markets have been instrumental in many cities successful efforts to revitalize economically and socially depressed downtown areas.
It is also gratifying to be instrumental in preserving the diversity of California agriculture by providing profitable marketing outlets for the small acreage growers of heirloom, culinary, ethnic, organic, and other specialty crops not widely grown on a large scale, or found at traditional food sources.
UVFM currently operates year 'round Certified Farmers' Markets in:
• Downtown Oakland (Old Oakland - Friday, 8:00am-2:00pm)
• Downtown Sunnyvale (Saturday, 9:00am-1:00pm)
• Downtown Campbell (Sunday, 9:00-1:00pm).
Our seasonal Farmers' Markets (May-October) include:
• Downtown Los Altos (Thursday, 4:00pm-8:00pm)
• Downtown Santa Clara (Sunday, 9:00am-1:00pm)
• Evergreen district of San Jose at Mirassou Vineyards (Sunday, 10:00am-2:00pm).
- Ron Pardini, Executive Director, Urban Village
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