Media Literacy Project
This project offers support to teachers and educators across disciplines to encourage students to think critically about the powerful images, words and sounds which saturate contemporary culture.
Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms.
Alongside print literacy, an ability to understand, analyze and evaluate visual, aural and digital messages is a 21st century literacy skill that fosters independent thinking and choice and, as such, empowers adult learners in today's world.
Are you "persuadable"?
From PBS FRONTLINE: The Persuaders
KQED offers
• an archive of materials to support educators
• a network of contacts to link your organization to other educators in the media literacy field
• experienced trainers in media education
Contact (415) 553-2402 meinhorn@kqed.org
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Professional
Development Workshops
Sample Workshop
Integrating Media Literacy Concepts into the Curriculum
Learn the seven concepts of media literacy, and understand how students can become active media viewers and learn to think critically about image and sound. These collaborative workshops introduce activities and strategies, which enable educators to incorporate media analysis and production skills into the curriculum.
• For educators in adult schools and colleges
• For educators in universities
• For trainers and students on teacher credentialing programs
Customized Curriculum Development
Working with educators to integrate media literacy materials, approaches and perspectives into educational programs
Curriculum and Lesson Plans
Media Literacy Lesson Plans
Click on Adult + Media Studies
Media Literacy Lesson
Plans for ESL learners
Click on Media Studies + Study Skills/ESL
Sample Lesson Plan
Reality
Television: The Makeover - exploring the compulsion of "makeover" television.
Sample Project
City College of San Francisco media literacy
curriculum
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highlights
media literacy
key concepts
about KQED
