Credits on KQED Public Radio are intended as a way of thanking and identifying underwriters. Underwriting credits must meet the test of whether they are in keeping with the noncommercial nature of public broadcasting. In general credits must maintain a noncommerical sound.
What is allowed on KQED Public Radio:
Credits that are less than 15 seconds.
Credits that are read live by KQED announcer staff.
Factual information about the underwriter, including location, product
name and description of services.
Credits may contain a phone number or Web site address.
Event dates and locations.
Well-established slogan or corporate positioning statement.
Preamble, "Local Underwriting is provided by" is included
in the :15 credit.
What is not allowed on KQED Public Radio:
No comparative statements (e.g. the best, bigger, faster)
No qualitative statements which involve subjective evaluation of
quality (e.g. fine, great, rich, superb)
No price information (including "free")
No call to action statements which direct the audience: to call,
to visit, to try, to compare
No inducement to buy statements which direct the audience to purchase
the product (e.g. free trial period, 2 for 1)
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