Sponsorship Frequently Asked Questions

Who tunes in to KQED?
With a combined weekly audience of over 2.3 million listeners, viewers and web users (1), KQED attracts an audience that is engaged, influential, educated, and diverse. They are the decision makers you want as customers and clients, the people you want to know ˜ and remember ˜ your company's name: men and women in that all-important 25-54 demographic. Kids, Moms and Families. Multicultural communities. Teachers. Active, involved and educated citizens. All are part of KQED's large and loyal audience.
What are the benefits of a KQED sponsorship?
KQED sponsorships offer unparalleled visibility and exposure among an audience unduplicated by other mediums. There are numerous benefits you can receive across a number of media platforms: Radio, TV, Web, e-newsletters, and through special events and on-air pledge drives.
What makes KQED sponsorship different from other media buys?
As a KQED sponsor, your message will be heard and viewed by thousands of loyal public media users in the San Francisco Bay Area and beyond. And your brand will be associated with the quality programming that KQED provides to the public. In the minds of our audience, KQED is recognized for and strongly associated with quality, excellence, respect and entertainment. Through the "Halo Effect," your brand will be associated with these unique qualities!

Your on-air message will also stand out in our commercial-free broadcast environment, making a lasting impression on our audience.

Our audiences believe that the companies that sponsor our programs are committed to quality and excellence, and they value your support.
What kind of companies are sponsoring KQED?
A diverse group of companies, services and agencies sponsor one or many KQED platforms with an understanding of the unique and loyal audience KQED delivers. From large companies seeking to reinforce their brands, to small companies looking for an introduction to the market, there are several KQED sponsorship packages tailored to meet every business's needs. Our corporate sponsors represent a diverse business environment from a variety of categories, including education, banking, health care, technology, non-profit, arts, food & wine, retail and many more!