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About KQED's Former Legal Name

In October 2006, KQED and the KTEH Foundation merged, and in order to serve both organizations equally, the new entity became Northern California Public Broadcasting (NCPB).  However, this legal name was not widely used. Research and dialogue with the NCPB audience revealed that the KQED name was widely recognized and highly respected by both audiences. As most administrative and fundraising services had already consolidated, it became clear that the name KQED could better encompass the multiple services and broadcast opportunities the organization provides. Therefore, in December 2010, the Board of Directors approved a resolution to rename the entire organization as KQED Inc.

Also on KQED.org this week ...

Lake Donner
Drought Watch 2015: Record-Low Sierra Snowpack

The Sierra Nevada snowpack, which typically supplies nearly a third of California's water, is showing the lowest water content on record: 6 percent of the long-term average for April 1. That shatters last year's low-water mark of 25 percent (tied with 1977).

Yo Yo Ma
"Boomtown" History of the San Francisco Bay Area

KQED's "Boomtown" series will seek to identify what is happening in real time in the current boom, and also draw out the causes and possible solutions to the conflicts and pressures between the old and the new.

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