About KQED's Former Legal Name
In October 2006, KQED and the KTEH Foundation merged, and in order to serve both organizations equally, the new entity became Northern California Public Broadcasting (NCPB). However, this legal name was not widely used. Research and dialogue with the NCPB audience revealed that the KQED name was widely recognized and highly respected by both audiences. As most administrative and fundraising services had already consolidated, it became clear that the name KQED could better encompass the multiple services and broadcast opportunities the organization provides. Therefore, in December 2010, the Board of Directors approved a resolution to rename the entire organization as KQED Inc.
- For those who have used the name "Northern California Public Broadcasting Inc. (NCPB)" in their will or trust or other gift instruments which will later take effect...
Also on KQED.org this week ...
Jacques Pépin Heart & Soul
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