Investing
for the Future
Annual support from loyal members keeps KQED and its sister
stations on the air from day to day and year to year. A Legacy
Gift
through your will or living trust or other planned gift goes
an important step further. All planned gifts (including bequests,
life income gifts, and gifts of retirement plans) are added
to the Endowment, unless otherwise designated. They provide
the foundation of NCPB's long-term financial security, thus
ensuring that public broadcasting will be enjoyed by generations
to come.
The Endowment is invested strategically to preserve forever
its principal value. Earnings generated each year by the Endowment
support KQED's programs and operations. As our Endowment grows,
it provides an expanding source of stable funding to help us weather the
ups and downs of the economy and keep KQED strong and creative.
To receive immediate tax benefits and enjoy the satisfaction
of giving during your lifetime, you may wish to consider a Current
Gift to the Endowment, in addition to your regular
annual support. With an outright gift of cash, you receive
a charitable income tax deduction, which may help offset current
income. By donating appreciated stock or other securities held
longer than one year, you receive a double tax benefit: an
income tax deduction for the fair market value of the securities
and avoidance of capital gain tax on the appreciation.
Endowment
Types
The Board-Designated Endowment Legacy Gifts made without restrictions are, by NCPB Board policy,
directed to the Board-Designated Endowment. We prefer
this kind of gift because it gives KQED flexibility in future
years. Specifically, it allows the Board, in the remote case
of a financial emergency, to access the principal for KQED's
immediate needs.
Suggested bequest language for Board-Designated Endowment:
"I give [___% of my estate] [the residue of my estate] [___% of the residue of my estate] [$_____] to Northern
California Public Broadcasting, Inc. (NCPB), a California nonprofit public benefit
corporation. NCPB's primary office is located at 2601 Mariposa Street, San Francisco, CA 94110."
(Your attorney may want to know that NCPB's tax I.D. number
is 94-1241309.)
The Permanent Endowment
Gifts to the Permanent Endowment are restricted so that
only the earnings may ever be used. The original gift
value cannot be spent. Please contact
us for bequest language should you wish to make a
gift to the Permanent Endowment.
Your Personal
Interests
We understand that you may have special programming or other
interests and may want your gift used in a specific way. KQED
is pleased to honor your wishes.
Endowment Program Fund
We encourage those with strong program preferences to designate
their gift to one of the program areas of the Endowment
Program Fund. If you choose one of the following program
areas for your Endowment gift, KQED will direct your gift
to the Board-Designated Endowment to support that
type of programming. These categories are broadly described
to ensure that your gift can still be used in the way you
intend far into the future.
•News and Public Affairs
•Arts, Performance, and Culture
•Science, Environment, and Nature
•Children and Lifelong Learning
Suggested bequest language for
program funds:
I give [_____% of my estate] [the residue of my estate] [_____% of the residue of my estate] [$______________] to Northern California Public Broadcasting, Inc. (NCPB), a California nonprofit public benefit corporation. NCPB's primary office is located at 2601 Mariposa Street, San Francisco, CA 94110.
(NCPB's tax I.D. number is 94-1241309.)
Other Restricted Purpose Designations
If your interests are even more specific, our Gift Planning
and Endowment staff would be pleased to work with you and
your professional advisor to develop or review any special
gift language you desire. Our mutual goal is to ensure that
your gift is described in a flexible enough way that however
far into the future the funds become available, they can be
used in the manner you intend.
Named
and Memorial Endowment Funds
With your Endowment gift of $250,000 or more, NCPB will
establish, at your request, a named Endowment bearing
the name(s) you designate. In this way, the remembrance
of your generous gift and/or the memory of your loved
one will live on in perpetuity. Individuals and families
or other groups may combine gifts made over time to
meet the minimum amount. While we prefer that named
Endowment gifts be unrestricted, they may be restricted
as to purpose and/or directed to the Permanent
Endowment. These gifts will be recognized on-air and
in publications, if you wish. Please contact
us for details.
Management
of the Endowment
The NCPB Board of Directors has determined that our primary
long-term Endowment management objective is to preserve
purchasing power, while providing an available, stable, and
constant stream of earnings to help meet KQED's operational
needs. The Board has established asset allocation guidelines
and performance benchmarks, and the Endowment is regularly
reviewed by the NCPB Investment Review Committee, a sub-committee
of the Board Finance Committee. The Board's current spending
rule for the Endowment provides that withdrawals may not exceed
5% of the Endowment's market value averaged over the prior
12 quarters. Thanks to many generous donors and successful
portfolio management, the Endowment continues to grow.
Please let us know your plans
By informing KQED of your Legacy Gift, or by making a current
Endowment gift, you help us prepare for our future. You also
give us the opportunity to thank you for your generosity and
invite you to join the Jonathan C. Rice Legacy Society, where
your membership will encourage others to make similar gifts.
Your Endowment gift will help ensure that future generations
will continue to enjoy the same quality public broadcasting
you and millions of others have enjoyed for more than fifty
years.
Information provided on this Web site is general in nature and not intended to be tax or legal advice applying to your specific situation. Advice from a qualified professional advisor should be sought when considering a gift.
support KQED
wills & living trusts
endowment
about KQED
Annual support from loyal members keeps KQED and its sister
stations on the air from day to day and year to year. A Legacy
Gift
through your will or living trust or other planned gift goes
an important step further. All planned gifts (including bequests,
life income gifts, and gifts of retirement plans) are added
to the Endowment, unless otherwise designated. They provide
the foundation of NCPB's long-term financial security, thus
ensuring that public broadcasting will be enjoyed by generations
to come.
Legacy Gifts made without restrictions are, by NCPB Board policy,
directed to the Board-Designated Endowment. We prefer
this kind of gift because it gives KQED flexibility in future
years. Specifically, it allows the Board, in the remote case
of a financial emergency, to access the principal for KQED's
immediate needs.
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