Endowment

Your legacy gift will live on forever

KQED Now a Service of Northern California Public Broadcasting (NCPB)

Investing for the Future

Annual membership support keeps KQED on the air from day to day and year to year. Endowment gifts provide support for the long term, providing the foundation of NCPB's financial security and ensuring that public broadcasting will be enjoyed by future generations.

Revocable Endowment gifts effective at death:

Current Endowment gift
Receive the maximum immediate tax benefits, and enjoy the satisfaction of giving during your lifetime.

How the Endowment works
The Endowment is invested strategically to preserve forever its principal value. Earnings generated each year by the Endowment support KQED's programs and operations. As our Endowment grows, it provides an expanding source of stable funding to help us weather the ups and downs of the economy and keep KQED strong and creative.

Endowment Types

The Board-Designated Endowment
Legacy Gifts made without restrictions are, by NCPB Board policy, directed to the Board-Designated Endowment. We prefer this kind of gift because it gives KQED flexibility in future years. Specifically, it allows the Board, in the remote case of a financial emergency, to access the principal for KQED's immediate needs.

Suggested bequest language for Board-Designated Endowment: "I give [___% of my estate] [the residue of my estate] [___% of the residue of my estate] [$_____] to Northern California Public Broadcasting, Inc. (NCPB), a California nonprofit public benefit corporation. NCPB's primary office is located at 2601 Mariposa Street, San Francisco, CA 94110."

(Your attorney may want to know that NCPB's tax I.D. number is 94-1241309.)

The Permanent Endowment
Gifts to the Permanent Endowment are restricted so that only the earnings may ever be used. The original gift value cannot be spent. Please contact us for bequest language should you wish to make a gift to the Permanent Endowment.

Your Personal Interests

We understand that you may have special programming or other interests and may want your gift used in a specific way. KQED is pleased to honor your wishes.

Endowment Program Fund
We encourage those with strong program preferences to designate their gift to one of the program areas of the Endowment Program Fund. If you choose one of the following program areas for your Endowment gift, KQED will direct your gift to the Board-Designated Endowment to support that type of programming. These categories are broadly described to ensure that your gift can still be used in the way you intend far into the future.

Suggested bequest language for program funds:

I give [_____% of my estate] [the residue of my estate] [_____% of the residue of my estate] [$______________] to Northern California Public Broadcasting, Inc. (NCPB), a California nonprofit public benefit corporation, to be used to support [select one of the above program areas]. NCPB's primary office is located at 2601 Mariposa Street, San Francisco, CA 94110. (NCPB's tax I.D. number is 94-1241309.)

Other restricted purpose designations
If your interests are even more specific, our Gift Planning and Endowment staff would be pleased to work with you and your professional advisor to develop or review any special gift language you wish. We share the goal of ensuring that your gift is described in a flexible enough way that it can be used in the manner you intend.

Named and Memorial Endowment Funds

With your Endowment gift of $250,000 or more, NCPB will establish, at your request, a named Endowment bearing the name(s) you designate. In this way, the remembrance of your generous gift and/or the memory of your loved one will live on in perpetuity. Individuals and families or other groups may combine gifts over time to meet the minimum amount. While we prefer that named Endowment gifts be unrestricted, they may be restricted as to purpose and/or directed to the Permanent Endowment. These gifts will be recognized on-air and in publications, if you wish. Please contact us for details.

Endowment Management

The NCPB Board of Directors has determined that our primary long-term Endowment management objective is to preserve purchasing power, while providing an available, stable, and constant stream of earnings to help meet KQED's operational needs. The Board has established asset allocation guidelines and performance benchmarks, and the Endowment is regularly reviewed by the NCPB Investment Review Committee, a sub-committee of the Board Finance Committee. The Board's current spending rule for the Endowment provides that withdrawals may not exceed 5% of the Endowment's market value averaged over the prior twelve quarters. Thanks to many generous donors and successful portfolio management, the Endowment continues to grow.

Please let us know your plans

By informing KQED of your Legacy Gift, or by making a current Endowment gift, you help us prepare for our future. You also give us the opportunity to thank you for your generosity and invite you to join the Jonathan C. Rice Legacy Society, where your membership will encourage others to make similar gifts.

Your Endowment gift will help ensure that future generations will continue to enjoy the same quality public broadcasting you and millions of others have enjoyed for more than fifty years.

For more information, contact us at:
415.553.2230
or fill out the request for information form.