The Science of Making Decisions

latitude 37.431985, longitude -122.171071

Have you ever looked at your credit card bill and thought you needed to have your head examined? Stanford University is using complex brain imaging to study how humans make shopping decisions, and are finding that emotions play a large role in everyday purchases.

Air Date: Friday, Jun 22 2007 at 2:51PM
Duration: 06:00 Segment: 21
Topics: Biology, Physics
Location: San Mateo County

 

QUEST is a TV, radio, web, and education series by KQED that explores science, environment and nature in Northern California.   » More

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