The California Academy of Sciences' homepage

For the last forty-five minutes, I have been perusing the California Academy of Sciences website, trying to think of a topic for this blog piece. It is 10 PM on the day before my entry is due, and I am doing what I have been doing since college – procrastinating! But now the Internet makes that so much more time consuming. Going through the pages and sifting ideas to see what might work, I am drawn into how technology and the Internet are making so much available to the public, and how information interacts at so many intersections. You just need to look at the Academy's website for examples.

There is a page on the Academy website dedicated to blogs. It follows researchers in the field, or discusses nuances of climate change; one blog category is dedicated to being a fly on the wall. One of these "fly on the wall" blog entries notes that Claude (the albino alligator) is doing well after being pulled off the floor for an injury.  Because these blogs feature a way to leave comments, we can streamline them to answer specific inquiries, and also bring light to the concerns of the public.  People can watch specific animals online through streaming video, such as the Penguin Cams.  The videos and images are not wholly staff generated either; YouTube video and flickr photo uploads are linked in, as well as social commentary from Facebook and Twitter. There is even a  survey (on the bottom right of the homepage) that lets you test your science knowledge against a recent study.  I got all six of them correct, compared to an average of 4.1 right answers, a fact I found out immediately after taking the quiz.

Last week, Google unveiled it's new Google Ocean feature (for its Google Earth software) at a press conference in our building. A great deal of technical set-up went into the day to have the press conference virtual. A link to the story about the process of creating it is referenced on the homepage. You can also take a quiz to test your Google Earth acumen, again directly from our homepage.

None of this surfing and procrastinating led me to a finite topic, but it did give me a "huh" moment. I remember when the Internet was just disparate websites. Information that before would take me hours to find, if I could at all, I can now access from a home base on one website. Websites and information are integrated, and help form communities along with advanced interactivity. There are now Social Networking Coordinators at various institutions — including the Academy — who work to maintain and enrich this virtual and ever-growing community.

In just getting lost on the Academy site, I was emmeshed in a rich diversity of content and feedback. Evolution has put down strong roots online.

Watts in your kitchen?
Do you remember the last time you felt that the Federal Government was on your side? I know; it's been a while. One function of government, to protect consumers from fraudulent claims by manufacturers, may be making a comeback.

The U.S. Department of Energy (DOE), which develops product testing for the Energy Star program, recently reached an agreement with LG, one of the world's largest manufacturer's of appliances and consumer electronics, over some LG refrigerators that failed to live up to the Energy Star label.

DOE allows manufacturers to test their own products. Some LG refrigerators were tested with their icemakers turned off and earned the Energy Star label, meaning that they are among the most energy efficient refrigerators on the market. But consumers don't generally turn their icemakers off. The LG refrigerators in question, with French doors and through-the-wall ice and water dispensers, can use up to twice as much energy than is reported on the refrigerator labels.

If you own one of the notorious refrigerators–go to the LG special web site to find out–then LG will send someone out to make some modifications, and hand you a check to cover all the hidden energy charges for the life of the refrigerator. Home Energy's Senior Executive Editor Alan Meier estimates that LG will be spending around $150 million on home visits and energy rebates.

Is LG the only manufacturer to circumvent performance standards? Probably not, so we are watching the news for more DOE settlements.

Do you know how to spot hidden energy guzzlers in your house? If you get your gas and/or electricity from PG&E, you can compare your home energy use over time and spot those peaks and valleys that indicate something is wrong, or something is right. If your electric bills shoot up soon after buying a new refrigerator, TV, or other appliance, and it isn't due to a change in the weather, you can easily spot the culprit.

If you have an online account, login, click on the "Billing" link, and then click on "Usage History". What's really cool, at least for energy geeks like me, is that you can pull up graphs showing two years of electricity use, gas use, and electricity and gas charges. And you can pull up a graph that superimposes your gas and electricity use with a graph of "heating degree-days" and "cooling degree-days". The degree-days give you a snapshot of the load on your heating and air conditioning systems–more on that later.

Depiction of Galileo demonstrating his astronomical telescope.2009 has been designated the International Year of Astronomy (IYA), in celebration of the 400th anniversary of Galileo first pointing the new invention of the telescope at the sky.

(Almost as famous as this act of opening our eyes to wonders we'd never witnessed, Galileo was tried by the Inquisition for pointing out that there were more things in heaven than were imagined by Church doctrine–but that's another story altogether…)

It's an intriguing fact that, beyond the Sun merely being a bright disk, the Moon a not-so-bright and slightly mottled disk, the stars pinpoints of light and the planets pinpoints of light that move, everything we have learned about the universe and the objects in it we have learned in the last four centuries, since the invention of the telescope and Galileo's putting it to it's most famous use: astronomy.

Galileo saw on the Moon craters, mountains, and valleys, and likened the "uneven, rough… depressions and bulges" to Earth's geographical features. Venus was revealed to undergo lunar-like phases, which provided controversial insight into the layout of the Solar System. Jupiter had four small "star-like" moons that moved around it–which defied Church doctrine holding that everything in the universe goes around the Earth. And Saturn possessed jug-handle-like protrusions, whatever those were!

It may be difficult to imagine what Galileo was feeling when he made these discoveries of things we take for granted. How exciting to peer through that celestial peephole and discover that the Moon is another world, and that there are worlds out there that had never been seen or imagined before. Sure, new discoveries about Mars keep rolling in, and we're finding a new extrasolar planet about every month–but the excitement about these discoveries is tempered by the fact that we already suspected things like these as possibilities. For Galileo, the magnified astronomical sky was practically a blank canvass.

Back to IYA 2009–what's going on? Who's promoting this, and what is being done to celebrate?

NASA is promoting it, and many different organizations (including Chabot and the Eastbay Astronomical Society) are participating in a number of ways: star parties, special programs, special events, and good old fashioned put-your-eye-to-this-telescope-and-gawk public observing activities.
Honestly, there's nothing like looking through a telescope–and it doesn't have to be a large one. I don't doubt that I first became inspired into astronomy when, as a child, my family would take me to Chabot Observatory to look through the telescopes.

When the new Chabot Space & Science Center reopened the telescopes after the move to our present site, I found all of the childhood wonder flooded back when I put my eye to the eyepiece to regard Saturn. There's an excitement that simply can't be achieved by looking at photographs. You just have to experience it for yourself, as Galileo did four centuries ago…

One of the questions that was asked before beginning work on the new California Academy of Sciences was what should a natural history museum in the 21st century look like? The architect Renzo Piano felt that it was stripping away halls and letting light and transparency foster community and growth. The exhibit designers believed it was breaking down the linear stories and creating a space for people to formulate their own story through vignettes of content. Ryan Wyatt, director of the Planetarium and Science Visualization believed that the museum should not just be within the walls but rather mesh and evolve through multi-media.

Science in Action is metamorphosis of creating a "un-museum" through multi-media as well as a tie with the Academy's past. Our in-house news program filmed at the Academy was branded the same name. Today, Science in Action exists on the floor as a breaking news exhibit. The exhibit contains four screens that scroll through four breaking stories about science. One story is changed out every week, thus all stories revolve out within a month's time. Science in Action will not end there. The production team is working on the next phase of uploading content on the Internet along with surveys and special clips to facilitate interaction. Once a month, evening programming beginning in mid winter will use content in Science in Action for programming. The experts will be here in person to go more in depth. The stories are not just for the screen but spread out through the museum as well as through community partners and experts.

I was asked recently to join the content team for Science in Action to get a real feel for the production side in order to better deliver programs for the evening events. The production team consists of staff from research, the aquarium, production, public programs and education. We meet once a week to brainstorm and once a story is chosen the production team works in collaboration with the content team to make an idea into a news story with a week turn-around. Last week, we did a piece on the Cosco-Busan oil spill for its year anniversary. I was able to help edit the script through the mock up, rough-cut, interviews, and final visual edit. A colleague and I drafted a summary and survey of the piece to be used in connection. It was a great team effort. This team effort will take place every week to turn out more than 60 stories per year. It is also an evolving process with equal input from the content and production team and will generate not only content for the floor, but for the web, partners, iTunes, and public programs.

It is projects like this that make me love where I work, as I am challenged to be informed and enmeshed in all the amazing discoveries in technology and science. Natural museums in this day and age must be cognizant that information is available everywhere. Museums that strive to be current have to embrace the information age and be comfortable updating content on a more regular basis as well as interacting with their virtual audience. Exhibits and multi-media were designed for the Academy with this in mind and will change accordingly. Like research expanding with new discoveries, our public floor will change in pace with science.