|PRESS KIT: Senior Manager Biographies
John L. Boland: President & Chief Executive Officer
Donald W. Derheim: Executive Vice President & Chief Operating Officer
Mitzie Kelley: Chief Financial Officer
William L. Lowery: General Counsel & Corporate Secretary
Steve Welch: Chief Technology Officer
Michael Isip: Vice President, Television
Jo Anne Wallace: Vice President & General Manager, KQED Public Radio
Tim Olson: Vice President, Digital Media & Education
Traci A. Eckels: Chief Development Officer
Joanne Carder: Vice President, Human Resources & Labor Relations
John L. Boland [view photos to download]
President and Chief Executive Officer
John L. Boland was appointed president and chief executive officer of KQED/Northern California Public Broadcasting effective March 22, 2010.
Boland is a leader in the transformation of public broadcasting to serve the rapidly changing needs of the American public in the digital age. He has articulated a vision for 21st century public media that combines robust digital radio and television broadcasting with the utilization of new media platforms.
Boland created the role of chief content officer (CCO) – the first such position in public media -- at KQED Public Broadcasting in Northern California in 2002 and went on to become the first chief content officer of the Public Broadcasting Service (PBS) in 2006. At PBS, Boland combined six previously separate operating divisions – new media, education, television programming, content services, promotion, and communications – into an integrated, multi-platform organization. At KQED, he created QUEST, a science literacy initiative that utilizes radio, television, new digital platforms, and educational services to inform and engage the public.
During Boland's tenure, PBS dramatically increased its emphasis on new digital media with the launch of three state-of-the-art video players designed for use on pbs.org and local station websites; the distribution of PBS content via partnerships with iTunes, YouTube, Hulu, and other online syndicators; the development of custom social media tools for PBS stations and producers, along with aggressive use of Facebook, MySpace, Twitter, and other platforms; and the introduction of the Digital Learning Library to serve teachers with all of public media's educational assets.
To maximize limited financial resources, Boland initiated a PBS television strategy that included significantly increased promotion to expand the reach of brand-defining specials like Ken Burns's The War and The National Parks; redesign of major series like Masterpiece to increase frequency of viewing; and distribution of programs via digital on-demand platforms to reach new audiences.
Boland also oversaw three multi-platform content initiatives in categories where public media must fill a void left by declining commercial media service -- news and public affairs, the arts, and children’s educational content. Boland refreshed the PBS television line-up with new and redesigned programs like the new PBS NewsHour and the recently announced Need To Know Web-TV project; established an online news supervertical to aggregate content from public radio, television, and other public service content providers; and established an NPR-PBS partnership to support local public radio and television stations in providing news services for their communities.
He served in several executive roles at KQED for more than a decade before joining PBS. As chief content officer, he maintained KQED’s leadership in use of digital media, encouraging early experiments with Internet video on-demand, podcasting, original audio and video content for the Web, content partnerships with other non-profit institutions, and creation of unique KQED blogs.
As KQED's executive vice president & chief operating officer, Boland directed strategic planning, led labor negotiations, established new media as a full-fledged operating unit, coordinated planning for digital conversion of broadcast operations, and delivered six consecutive years of record operating results. Earlier, as vice president, marketing, development & communications, Boland directed the planning and implementation of the $70 million KQED Campaign for the Future.
Boland began his media career as an award-winning daily newspaper reporter and editor in his native New Jersey. He served as a newspaper publisher and owner, a senior executive with two major international marketing and communications firms, Burson-Marsteller and Hill & Knowlton, and publisher of San Francisco Focus (now San Francisco magazine).
Boland has been a resident of the San Francisco Bay Area for more than 25 years. While his primary passion is public service media, he and his partner, James Carroll, also own and operate Dos Reis Ranch, an organic apple orchard in Sebastopol. Boland swims competitively with the University of San Francisco Masters Team.
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Donald W. Derheim [view photo to download]
Executive Vice President & Chief Operating Officer
As Executive Vice President and Chief Operating Officer, Donald Derheim has senior management responsibility for membership, marketing, communications, technology, human resources, and legal. He also serves as deputy to the president and chief executive officer.
Derheim joined KQED 19 years ago as client services coordinator and has served as director of corporate support and executive director, then as vice president and executive vice president. He is a nationally recognized leader in public media management and fundraising and in 2006 received the PBS C. Scott Elliot award for excellence as the Development Professional of the Year.
With 250,000 annual members, Derheim directs the integration of customer service and fundraising to sustain KQED's most valued relationships. He plays a key role in developing strategic partnerships from coast to coast. In addition, Derheim oversaw KQED's growth in corporate support including the multi-million dollar funding increases for KQED Radio.
Before joining KQED in 1991, he was the advertising and marketing publicity manager at MTV Networks, where he helped oversee such non-PBS projects as the Museum of UnNatural History! He joined international public relations firm Burson-Marsteller in 1984, where he worked on accounts such as GE, Black and Decker, and FTD.
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Mitzie Kelley [view
photos to download]
Chief Financial Officer
Mitzie Kelley, a 13-year veteran of NCPB, was promoted to Interim CFO in September 2009. Kelley supervises NCPB's finance department, manages all financial affairs and.provides counsel on fiscal matters throughout the organization.
Prior to joining NCPB, Kelley was a Manager at Grant Thornton and Pete Marwick for eight years specializing in not-for-profit entities. Kelley holds a CPA and BA from San Francisco State University.
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William L. Lowery [view photo to download]
General Counsel and Corporate Secretary
Bill Lowery joined KQED/NCPB in February 2008 as deputy general counsel, and was appointed interim general counsel and corporate secretary in March 2010. He is responsible for managing the diverse legal affairs of KQED/NCPB, which range from FCC regulatory issues to content licensing and distribution, intellectual property matters, contract negotiation, and litigation management. He is also responsible for overseeing activities related to the Board of Directors.
Bill came to KQED/NCPB from the Washington, D.C. communications law firm Miller & Van Eaton, where he was a partner and the managing director of the firm’s San Francisco office. He came to the Bay Area as a law student at U.C. Hastings College of the Law, where he earned his J.D. in 1993. Following law school, he practiced as a litigation associate in the San Francisco law firm of Steefel, Levitt and Weiss, and later joined some former Steefel colleagues at a small start-up law firm, where he participated in jury and bench trials.
Bill's arrival at KQED/NCPB marked a full-circle transition in his professional career, which started with a production assistant position at PBS member station WOUB-TV on the campus of Ohio University during his undergraduate years. Bill earned his bachelor of science in Communications degree there, launching a television production career that included stints at commercial stations across the country, where he held positions as producer-director and production manager. He also holds a master of arts degree in Radio and Television from San Francisco State University, where he has developed and taught graduate courses in media ethics in the University’s Broadcasting and Electronic Communication Arts department.
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Steve Welch [view photo to download]
Chief Technology Officer
As chief technology officer, Steve Welch's responsibilities reflect the expanding importance of the role technology plays in public media. Welch's duties include senior management of all television and radio technical operations, as well as I.T. services and facilities.
Steve Welch joined KQED in April of 2000 and has successfully led the operations and engineering departments through KQED's revolutionary transition to digital technology. He brings more than 30 years of television management experience to the senior team. Prior to KQED, he spent most of his professional career at KCTS TV in Seattle, where he began as a television producer/director and served nearly a decade as director of broadcast and production operations. He completed his tenure as director of HDTV production and facility marketing, a role in which he helped establish KCTS as the early leader in U.S. production of HDTV content.
Welch received the PBS Engineering Individual Achievement Award in 1995, among other honors. During the digital transition in Seattle, he traveled to Japan three times to study advanced television at NHK (Japan National Broadcasting). After leaving KCTS, Welch worked as an HD production and marketing consultant for KCTS, Convergence Services, Corbis Corp., WETA TV, American Production Services, and the Arnold Creative Group. He earned his B.A. at the University of Washington.
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Michael Isip [view photo to download]
Vice President, Television
Michael oversees local and national television production for NCPB, the most-watched public television station in the country. NCPB owns and operates KQED 9 (San Francisco), KTEH 54 (San Jose), and KQET 25 (Watsonville/Monterey).
Michael's production background includes more than a decade of award-winning work on national, statewide, and local programs. Michael is Executive in Charge of the PBS primetime HD series Jean Michel Cousteau: Ocean Adventures. In 2006, Michael's division co-produced the four part primetime series China From the Inside, as well as American Experience: Gold Rush. On the local front, Michael led an initiative to double local production to form a 7:30 weeknight strip which includes The Josh Kornbluth Show, Check, Please Bay Area!, Spark, Quest and This Week in Northern California.
In 2006, Michael received leadership fellowships from the PBS Diversity Committee and the National Association of Broadcasters. The Father's Day Council and the American Diabetes Association named him a 2006 "Father of the Year" honoree for the Bay Area. Michael has also received a Kaiser Media Fellowship in Health (2003) and a Rosalynn Carter Fellowship for Mental Health (1999).
Prior to coming to KQED, Michael was Executive Producer at KVIE Public Television in Sacramento; he started his career at WLS-TV, ABC in Chicago. Michael has a B.A. from Cornell University and a J.D. from DePaul College of Law. Michael, Vicki and their two kids Cole and Mia live in Oakland.
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Jo Anne Wallace [view photo to download]
Vice President & General Manager, KQED Public Radio
Jo Anne Wallace has 25 years of experience in public radio management. She has served as station manager of WYSO-FM in Yellow Springs, Ohio, KPFA-FM in Berkeley and WGBH-FM in Boston, and as director of administration and planning in national Public Radio's news and information programming division. At NPR, Wallace participated in the development of Weekend Edition and instituted cooperative projects with NPR member stations.
Wallace came to KQED-FM in 1990 as general manager of the station. Since her arrival, the station's audience has grown from 300,000 to nearly 650,000 listeners a week, and KQED-FM ranks as the most-listened -to public radio station in the nation. In 1996, Wallace was promoted to vice president and general manager of KQED-FM. For her contributions to public broadcasting and journalism, Wallace received the 1992 American Women in Radio and Television award (Golden Gate Chapter) and the 1995 Public Radio News Director's Leo C. Lee Award. In September 1998, she was elected to the NPR Board of Directors.
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Tim Olson [view photo to download]
Vice President, Digital Media & Education
Tim oversees the digital media group and Education Network for Northern California Public Broadcasting. The digital media group includes all Web, mobile, and interactive applications for KQED San Francisco, KTEH San Jose and KQET Monterey. He is responsible for all company Web properties including KQED.org, one of the most trafficked public broadcasting station sites in the nation, program sites such as pbs.org/oceanadventures and distributed applications such as You Decide. In addition, Tim leads NCPB Education Network and its two unique services: Early Learning and Educational Services. EdNet engages with community and educational organizations to broaden and deepen the impact of KQED media, particularly training educators to use and make media to increase learning.
Tim is Chair of the Board of the Integrated Media Association, an industry group whose mission is to harness the power of the Internet and other new media platforms for the benefit of public broadcasters. The IMA Board includes the head of digital media for NPR, PBS, PRI, APM, and PRX as well as distinguished senior managers of a handful of the leading stations in the system. Tim also consults to a number of organizations in and outside public broadcasting including the CPB, PBS and NPR.
Tim has been a pioneer in public broadcasting's uses of various Internet technologies including locative media, publishing with blog tools, audio and video podcasting and online original content.
Prior to joining KQED, Tim was Interactive Director for five years at KCTS Seattle. Prior to that, he oversaw all Web operations at WTTW Chicago.
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Traci A. Eckels [view photo to download]
Vice President, Development
As vice president of development, Traci Eckels leads KQED Public Broadcasting in its efforts surrounding securing annual major gifts from individuals, foundation support, planned gifts and donations to the KQED Campaign for the Future. She joined KQED in June 2000 and was named vice president in August 2002. During her tenure, she has worked closely with the Campaign Cabinet, Board of Directors, KQED senior managers and development staff in strategically cultivating and soliciting prospects for all of KQED's funding needs. The Campaign for the Future will reach its five-year $70 million goal in December 2003.
Prior to coming to KQED, Eckels served for 11 years in leadership positions within the development departments of San Francisco State University, the YWCA of Seattle, and the School of Law (Boalt Hall) at the University of California at Berkeley.
Eckels is a graduate of the University of California at Berkeley, holding a bachelor's degree in political economy of industrial societies.
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Joanne Carder [view photo to download]
Vice President, Human Resources & Labor Relations
Joanne Carder is charged with directing, developing and implementing all human resources policies and procedures and with managing all labor relations for KQED's staff of nearly 240 employees.
Carder most recently served as director of human resources for Bay Medical Management, LLC, a medical practice in Walnut Creek. Prior to that, she served as director of employee relations at Children's Hospital-Oakland and director of employee/labor relations at Alta Bates Medical Center.
Earlier in her career, Carder worked as a senior administrative analyst in the office of the president at the University of California at Berkeley. In addition, she served as a labor representative for Healthcare Worker's Union, Local 250, as well as chief spokesperson for that organization during contract negotiations. She also served as a legislative aide to Congressman Paul N. McCloskey, Jr. in Washington, D.C., and worked actively within the United Farm Workers union movement during its early years. Carder graduated from Holy Names University in Oakland with a B.A. degree in political science. She currently resides in Berkeley.
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