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| PRESS KIT: KQED Interactive |
KQED's Interactive department develops content and applications for digital platforms including the Web, interactive television, and mobile devices. Since 1994, KQED.org has provided users with a place for users to interact, learn more and connect with others on the issues and topics explored on radio and television. KQED.org has also recently expanded to become a hub of Bay Area arts, news, education and more via content partnerships with over fifteen regional organizations such as the Chabot Space and Science Center and San Francisco Performing Arts Library & Museum.
KQED.org serves to bring people in the community together around issues of concern--whether it's the death penalty, the housing crunch or the terrorist attacks of September 11, 2001. In addition, the Web site allows for secure online pledging, generating more than 10 percent of all radio pledges.
Recent initiatives include the nationally syndicated You Decide poll, which encourages users to look at the opposite point of view from their own in today's biggest political debates; and a downloadable daily Public Radio 88.5 FM schedule for handheld computers. KQED Interactive created one of the first Flash applications for the PocketPC, enabling KQED users visiting regional parks to bring along Beautiful Bay Area's online parks tour.
KQED.org is home to online enclaves such as KQED television, radio and Education Network, and serves as a community convener-providing event listings, resources, online polls and other items of timely interest. Television Web sites produced by KQED Interactive include Spark; California Connected; FRONTLINE/ World; Intensity TV; Jacques Pépin Celebrates! and This Week in Northern California. Radio Web sites produced by KQED Interactive include KQED Radio News, The California Report, Forum and Pacific Time. KQED Interactive also has areas dedicated to the KQED Education Network for Ready to Learn, School Services, Adult Learning and Media & Society Initiative.
KQED relaunched its Web site in Fall 2002. The new site continues to support television, radio and the KQED Education Network but it also positions KQED as an interactive hub, serving the Northern California community creatively and uniquely. It functions as KQED's third media platform, delivering content specifically acquired and produced for the Web.
The new KQED.org encourages learning by providing information and also by creating dialogue and debate that contribute to the common good-"interactivism." KQED.org aims to use technology as a tool for bringing people together and touching not just their minds but their hearts and spirits as well.
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