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| PRESS KIT: KQED Campaign for the Future |
In response to the unfunded federal mandate to convert our television broadcast technology from analog to digital format, KQED Public Broadcasting has embarked on its $70 million Campaign for the Future. The Campaign has raised over $61 million to date from generous individuals, foundations and corporations. The Campaign for the Future has also been awarded a $2 million challenge grant from The Kresge Foundation, to be awarded upon completion of the campaign.
The KQED Campaign for the Future supports three initiatives-a digital
conversion fund, a program venture fund and an infrastructure fund.
The Digital Conversion Fund (goal: $28 million) supports the federally mandated conversion of KQED Public Television 9 to digital transmission; provides for the purchase of digital studio, editing and field equipment, and related switching and control systems for television; and supports the conversion of KQED Public Radio 88.5 FM to digital production and broadcast technology.
The Program Venture Fund (goal: $30 million) increases acquisition, development and production of innovative content for all media, focusing on KQED's mission of education, culture and citizenship. This fund also encourages broad-based strategic partnerships with other organizations throughout the region. Programs funded by the Campaign for the Future include Pacific Time; And Then One Night: The Making of Dead Man Walking; Bay Window; A Huey P. Newton Story; Pacific Time; Sweeney Todd in Concert: The Demon Barber of Fleet Street, and KQED's two newest television series, ImageMakers and SPARK.
The Infrastructure Fund (goal: $12 million) supports continuing modernization of computer systems; funds initiatives to expand KQED Public Radio's reach; enables replacement of equipment as needed; and covers fundraising and administrative costs.
An important goal of the Campaign for the Future is to extend KQED's mission of education, culture and citizenship into the digital age. To that end, the Campaign is forming new strategic partnerships with other Bay Area organizations-allowing KQED to realize the enormous potential of digital media for the benefit of the community. For example, KQED might develop curriculum in conjunction with the State Department of Education, to be delivered over the Internet; make San Francisco Symphony rehearsals available to KQED's audience through video streaming; or collaborate with the California Academy of Sciences by using segments of Talk of the Nation: Science Friday to help illustrate an exhibit.
View Campaign for the Future press releases and campaign artwork.
Additional information about KQED's Campaign for the Future is available on the Web at kqed.org/campaign.
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