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| KQED PUBLIC BROADCASTING AND COMCAST PRESENT V-me, NEW SPANISH TV NETWORK TO BAY AREA LATINO FAMILIES|
Airs on October 3
San Francisco, CA (Oct. 2, 2007) -- Tonight at midnight, KQED and Comcast launch V-me (pronounced veh-meh), a new network with dynamic programming that engages, entertains, and empowers Latino families throughout the Bay Area. V-me, offers a youthful, contemporary mix of original productions, exclusive premieres and acquisitions, and popular public television programs specially adapted for American Latinos.
"KQED is proud to provide entertaining, educational, and informative programming and content relevant to the Latino families and audiences in our communities who depend on the quality of public television," said Jeff Clarke, President and CEO of Northern California Public Broadcasting, parent company of KQED, "We are excited to bring V-me to the Bay Area, as well as to our Monterey/Salinas/Watsonville audiences."
V-me will be available throughout Northern California on KQED's Comcast channels 191 and 621, and on digital channels over the air on KQED 9.4, KTEH 54.4 (San Jose), and KQET 25.4 (Monterey).
"V-me is part of Comcast's on-going commitment to our Latino community, as we add even more quality programming to our already diverse lineup," said Rick Lang, Regional Vice President of Sales and Marketing, Comcast. "Comcast brings value to all our customers by connecting them to people, places and information that are important to their lives, 24 hours-a day."
V-me programming goes beyond stereotypes to reflect the many personalities and interests of US Latinos, with programming that is as multi-layered and multi-dimensional as the people who watch it.
V-me Kids -- Growing and Playing
For parents and caregivers, V-me offers nearly 40 hours a week of the highest-quality educational pre-school programming, creating a healthy, positive environment, where pre-school children can learn and have fun in Spanish. Appealing characters delight young viewers in shows such as Jim de la Luna, Las Tres Mellizas Bebes, Los Pies Mágicos de Franny, Cinco Minutos Mas and Plaza Sésamo.
V-me Lifestyle -- Living and Changing
V-me's diverse lifestyle line-up reflects the high interest among Latinos in health, parenting, nutrition, travel, food, home, design, self-improvement, sports and more. Starting the day with the original production, Aire Yoga, extending into the afternoon with the Peabody Award-winning parenting show, Los Niños en su Casa, V-me offers programs for every taste and interest.
V-me Factual & Current Affairs -- Exploring and Expressing
V-me's primetime line-up challenges as well as entertains -- with intelligent, appealing programming covering current affairs, history, science, biography, and natural history.
Highlights include the V-me original Viva Voz -- a nightly interview program featuring provocative conversations that cut across family, home, politics and entertainment -- with a guest list that spans presidents, poets, personalities and all-star athletes. V-me also offers a nightly block of acclaimed natural history series from BBC, National Geographic and Thirteen/WNET New York; and current affairs programs hosted by Andres Oppenheimer, Maria Hinojosa and Marlene Fernandez.
V-me Movies & Specials -- Celebrating and Enjoying
Today's Latin cinema reveals new faces, voices, and images to Latinos and non-Latinos alike. V-me en Pantalla presents a contemporary Spanish-language film every night. Weekly specials feature international concerts and performances in the arts, pop culture and more, including V-me's new original series Estudio Billboard, where top Latin artists spend a fascinating hour revealing new personal and musical insights.
V-me is a new national network, presented by public television stations, which engages America's Latino families in Spanish with a lively mix of original and exclusive programs including: kids, lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour network, with broadcast and digital carriage reaching one-third of all U.S. Hispanic TV households, is America's largest Spanish digital channel, and the fastest out-of-the-box sponsor-supported network in U.S. Hispanic media history. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit www.VmeTV.com
About Northern California Public Broadcasting, Inc. (NCPB) (www.ncpb.com) is the most-watched public television and most-listened-to public radio broadcaster in the country. NCPB owns and operates public television stations KQED 9 (San Francisco), KTEH 54 (San Jose), and KQET 25 (Watsonville/Monterey); public radio stations KQED 88.5FM (San Francisco) and KQEI 89.3FM (Sacramento); KQED's Education Network (EdNet); and the Interactive platforms KQED.org and KTEH.org. Audiences and users can also access NCPB content through: digital television channels KQED HD, KQED Encore, KQED World, KQED Life, KQED Kids, and KQED PBS Kids Sprout; and stream or download available content on www.kqed.org.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.1 million cable customers, 12.4 million high-speed Internet customers, and 3.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content. Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
reet, and "V-Me Cooking." The station will host the Spanish-language channel, V-Me, on its digital channel 25.2.