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| KQED Campaign for the Future Unveils New Public Awareness Initiative |
As $70 Million Goal Nears, Campaign Commissions New Artwork That Encourages Bay Area Residents to Consider Value in Investing in Northern California Pubcaster
San Francisco, California, April 25, 2002 -- Beginning May 1, 2002, residents of the San Francisco Bay Area will be greeted with a new public awareness campaign about KQED Public Broadcasting and its services, particularly highlighting the KQED Campaign for the Future. The public awareness campaign coincides with the KQED Campaign for the Future's "public phase" and its effort to achieve the $70 million goal. Currently with over $52 million committed, The Kresge Foundation has pledged the final $2 million once KQED raises the additional $16 million during the public phase, according to Bernard Osher, KQED Campaign chairperson.
"The artwork behind this new public awareness campaign captures the essence of KQED Public Broadcasting," noted Osher. "We hope that the KQED Campaign for the Future will be embraced by Bay Area residents whom we are honored to serve, and that they, in turn, will join with us to move KQED into a new era of community service based on the new capabilities of digital technology."
The public awareness campaign-slated to be executed through December 2003 -- features the original work of eight artists and highlights KQED's involvement with Citizenship, Technology, Discovery, The News, Entertainment, Children, Community and The Arts. The eight visual artists hail from various backgrounds and locales. They are Vivienne Flesher of San Francisco, California; John Hersey of Larkspur, California; Joel Peter Johnson of Houston, Texas; Rafael Lopez of San Diego, California; Gary Overacre of Marietta, Georgia; Annie Seo of South Korea; Dugald Stermer of San Francisco; and Mark Ulriksen of San Francisco.
Their work will appear in full color, whenever possible, in Bay Area publications and venues including magazines, playbills, transit shelters and transit stations, as well as KQED's own media of radio, television and the Internet.
"The campaign is stunning," commented artist Gary Overacre, who designed Children's theme. "I am honored to have been chosen to participate in a creative effort involving so many talented people."
The Campaign for the Future public awareness campaign is implemented by Pentagram Design, who selected the illustrators and provided art direction.
In response to the unfunded federal mandate to convert television broadcast technology from analog to digital, KQED Public Broadcasting has embarked on the KQED Campaign for the Future. The initiative is an effort to secure funding from individuals, corporations and foundations for the conversion to digital technology for television and radio; the development and production of new and existing television and radio programs; and transition KQED's infrastructure to move toward the digital future. The KQED Campaign for the Future also encourages broad-based strategic partnerships with other organizations throughout the region.
Pentagram is a multi-disciplinary design firm with offices in London, New York, San Francisco and Austin. Each of the 19 principals specializes in different areas of graphic design, architecture or industrial design. The principals manage their own design teams and projects, but draw upon the capabilities and resources of the whole group to serve a client's particular needs. The graphic design team in the San Francisco office is led by Kit Hinrichs who joined Pentagram as a partner in 1986. His accumulated design experience incorporates a wide range of projects. He leads a graphic design team with expertise in corporate communications and promotion, packaging editorial and exhibition design. Hinrichs' work has been honored and published widely, and several of his pieces are part of the permanent collection of the San Francisco Museum of Modern Art.
KQED operates KQED Public Television 9, the nation's most-watched public television station, and Digital Television 30, Northern California's only public television digital signal; KQED Public Radio 88.5 FM, the most-listened-to public radio station in the nation; the KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources; and KQED.org, which harnesses the power of the Internet to bring KQED to communities across the Web.
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