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KQED Senior Managment

Michael Lupetin

Michael Lupetin

Vice President, Marketing and Brand

As vice president, marketing and brand, Michael Lupetin leads KQED in developing consistent and engaging marketing, communications and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED's audience reach while building deeper engagement with current members. Michael also brings a clear focus to the organization's communications efforts, including public relations, promotions, advertising, publications, community engagement, government relations, design, creative services and social media.

Before joining KQED, Michael served as vice president, group program director for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Cartoon Network, CNN, Turner Broadcasting and 20th Century Fox. Prior to Moxie, he worked on the launch of Apple iTunes, the strategic marketing plan for Blue from American Express and the rebranding of Showtime Networks.

Also on KQED.org this week ...

The New Environmentalists: From Chicago to Karoo
KQED Celebrates the Earth

April 22 is Earth Day, but KQED is celebrating our planet all month long. Tune in for special programs, attend special events, and find more resources online.

View of a dry Mt. Diablo from Briones Regional Park in the East Bay. (Lauren Sommer/KQED)
Where's the Rain?

KQED covers news about California's drought, offers water-saving tips, and more.

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