Vice President, Marketing and Brand
As vice president, marketing and brand, Michael Lupetin leads KQED in developing consistent and engaging marketing, communications and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED's audience reach while building deeper engagement with current members. Michael also brings a clear focus to the organization's communications efforts, including public relations, promotions, advertising, publications, community engagement, government relations, design, creative services and social media.
Before joining KQED, Michael served as vice president, group program director for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Cartoon Network, CNN, Turner Broadcasting and 20th Century Fox. Prior to Moxie, he worked on the launch of Apple iTunes, the strategic marketing plan for Blue from American Express and the rebranding of Showtime Networks.
Also on KQED.org this week ...
KQED Celebrates Black History Month
KQED proudly celebrates the diversity of our community by commemorating Black History Month. During February, KQED Public TV 9 and KQED 88.5 FM schedule programs that focus on African American themes and issues.
"Boomtown" History of the San Francisco Bay Area
KQED's "Boomtown" series will seek to identify what is happening in real time in the current boom, and also draw out the causes and possible solutions to the conflicts and pressures between the old and the new.