KQED Senior Management

Michael Lupetin
Vice President, Marketing and Brand

As Vice President, Marketing and Brand, Michael Lupetin leads KQED in developing consistent and engaging marketing, communications and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED's audience reach while building deeper engagement with current members. Lupetin also brings a clear focus to the organization's communications efforts, including public relations, promotions, advertising, publications, community engagement, government relations, design, creative services and social media.

Before joining KQED, Lupetin served as Vice-President, Group Program Director for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Cartoon Network, CNN, Turner Broadcasting and 20th Century Fox. Prior to Moxie, Lupetin worked on the launch of Apple iTunes; the strategic marketing plan for Blue from American Express; and the rebranding of Showtime Networks.

Also on KQED.org this week ...