Donald W. Derheim
Executive Vice President and Chief Operating Officer
Donald Derheim is a media executive with overall responsibility at KQED for the strategic and operational excellence of the technology, membership, sales, marketing, human resources and legal functions of the organization. In addition to leading efforts that promote innovation and effectiveness at KQED, Don is board secretary of DEI Inc., which produces the largest national conference for public media professionals.
Don has held several major revenue and communications posts at KQED, including leadership of membership, promotion, marketing, sales and customer service areas. In 2010, he was appointed to his current role as chief operating officer and executive vice president, following his time as executive vice president, marketing and communication during which he oversaw the merger and integration of Silicon Valley public television station KQEH into KQED. He was recognized in 2006 as an extraordinary fundraiser when he received the PBS C. Scott Elliot Award for Excellence as the Professional of the Year.
Before joining KQED, Don was the advertising and marketing publicity manager at MTV Networks in New York and on staff at the international public relations firm Burson-Marsteller, where he worked on accounts such as GE, Black and Decker and FTD.
Also on KQED.org this week ...
Obamacare Explained: A Guide for Californians
Starting Jan 1, 2014, most Americans will be required to have health insurance or pay a fine. KQED has created a simple guide to explain how the health law affects you, your family or your small business.
KQED Celebrates the Holidays
Find holiday-related KQED television and radio programming, events, gift ideas, recipes, and other Web-exclusive goodies.