KQED Senior Management
Donald W. Derheim
Executive Vice President and Chief Operating Officer
As executive vice president and chief operating officer, Donald Derheim has senior management responsibility for membership, marketing, communications, technology, human resources, and legal. He also serves as deputy to the president and chief executive officer.
Derheim joined KQED 19 years ago as client services coordinator and has served as director of corporate support and executive director, then as vice president and executive vice president. He is a nationally recognized leader in public media management and fundraising and in 2006 received the PBS C. Scott Elliot award for excellence as the Development Professional of the Year.
With 250,000 annual members, Derheim directs the integration of customer service and fundraising to sustain KQED's most valued relationships. He plays a key role in developing strategic partnerships from coast to coast. In addition, Derheim oversaw KQED's growth in corporate support including the multi-million dollar funding increases for KQED Radio.
Before joining KQED in 1991, he was the advertising and marketing publicity manager at MTV Networks, where he helped oversee such non-PBS projects as the Museum of UnNatural History! He joined international public relations firm Burson-Marsteller in 1984, where he worked on accounts such as GE, Black and Decker, and FTD.
