KQED Celebrates 50 Years
Cows in the KQED Studios? Take a nostalgic trip through KQED's history, starting in the 1950s, with this interactive timeline photo gallery.
Read the "San Francisco Chronicle" Two-Part Series "KQED at 50," by Adair Lara, Chronicle Staff Writer
Part One (www.sfgate.com)
Part Two (www.sfgate.com)
1950s
When KQED went on the air in 1954, it was one of a
handful of stations in a new field referred to as the "educational
TV movement." Conceived initially as a teaching tool, the station
quickly broadened its scope to include entertainment and public affairs
programming -- designed to appeal, above all, to a viewer's intelligence.
1960s
From the start, and throughout the '50s and '60s, KQED was
one of public television's torchbearers, drawing its vitality
from the cultural renaissance going on in the Bay Area, and from
a dedicated, visionary corps of pioneers, both paid and volunteer.
1970s
Thriving on controversy, the young station made a name for
itself by airing the famous Teller-Pauling debate on nuclear
fallout, as well as inquiries into homosexuality, racial prejudice,
Communism, and the link between smoking and cancer. Perpetually
short on funds, KQED originated the idea of selling memberships,
staging an annual Auction, and developing other fundraising methods
that became widespread throughout public TV. During the 1968 San
Francisco newspaper strike, it founded Newspaper of the Air
(later to become Newsroom), public TV's first daily news program.
1980s
Much of public TV's essence today derives from the way KQED grappled,
in its early years, with such questions as: Can a station support itself
through viewer contributions alone? Does corporate underwriting compromise
a station's independence? What, precisely, is public television, and who
is its audience?
A special thanks to Jay Yamada, longtime KQED volunteer and former Board member,
for use of his Chronological History of KQED 40th Anniversary Edition, 50th Anniversary Edition, and archival
photograph collection.