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1960s KQED History


Time magazine calls KQED "best in the US." Ansel Adams is host of five-part national series Photography: The Incisive Art, narrated by KQED announcer Bill Triest, with piano accompaniment by Adams. Videotape becomes practical. Members number 9400. Forty noncommercial stations nationwide.


Most popular series are David Susskind's Open End, Jim Day's Kaleidoscope, and Caspar Weinberger's Profile: Bay Area. Local broadcast of KQED's The Rejected, a one-hour "frank and outspoken appraisal of homosexuality" with Margaret Mead and other luminaries, was first such television program anywhere in the world.


Now at 14,000 members. Saturday Evening Post says: "KQED thrives on public disagreement. It features offbeat programs that commercial TV stations wouldn't touch with a 10-foot antenna." President Kennedy approves $32 million for construction of new Educational TV stations nationwide. Auction nets over $100,000.


Ralph Gleason's Jazz Casual,, produced by KQED, premieres over National Educational Television (NET). Beginning of WGBH's The French Chef with Julia Child; her book and French cooking knives are KQED's first membership gifts. Debut of World Press, moderated by San Francisco Supervisor Roger Boas.


Civil rights to the fore. Debut of Buzz Anderson's Where Is Jim Crow? series on Bay Area black culture. James Baldwin, in Take This Hammer, tours San Francisco with KQED's mobile film unit. Watch "Take This Hammer" online now.


KQED now broadcasting seven days a week. Jim Day thinks Educational TV should not rely so heavily on Ford Foundation. KQED receives $189,000 federal grant for equipment.


Satellite system proposed to interconnect public radio and TV stations nationally. KQED produces Losing Just the Same, in-depth portrait of East Oakland's black ghetto, a high point in the documentary work performed by Dick Moore's mobile film unit. Watch "Losing Just the Same" online now.


Carnegie Commission report on goals for public television becomes best-selling paperback. The message: enhance diversity, resist centralization, Educational TV should call itself "public TV," set up Corporation for Public Broadcasting to insulate it from outside control. KQED's Love You Madly, portrait of Duke Ellington at Monterey Jazz Festival, wins top Edinburgh Film Festival and SF Film Festival awards.


Newsroom begins as Newspaper of the Air during Chronicle/Examiner strike. Newspaper reporters appear in innovative roundtable production that attracts national attention. As first daily news show on public TV, Newsroom -headed by Mel Wax - receives $742,000 Ford Foundation grant, and is soon imitated by other stations. KQED's Special Projects Group, under Dick Moore, airs result of trip to Cuba, the first by American journalists in seven years. Don Roman and Cliff Roberts found T.E.A.C.H. to train minorities in television production. KQED acquires color transmitter, mobile units. Auction moves to Palace of Fine Arts.


KQED 88.5FM founded. Purchasing KSKS Radio, it sets up in restored Victorian on Divisadero Street. Public Broadcasting Service (PBS) formed. KQED General Manager Jim Day leaves to become president of NET and is succeeded by Dick Moore. Newsroom covers People's Park conflict live, receives Alfred I. duPont-Columbia University Award in Broadcast Journalism for local coverage of 1968 political contests. Focus wins NET award for outstanding program guide. KQED now has staff of 164 and 43,000 members, giving it nation's highest percentage of monetary support from viewers. Sesame Street and BBC's Forsyte Saga premiere on NET.

Also on this week ...

Through a Lens Darkly
KQED Celebrates Black History Month

KQED proudly celebrates the diversity of our community by commemorating Black History Month. During February, KQED Public TV 9 and KQED 88.5 FM schedule programs that focus on African American themes and issues.

Yo Yo Ma
"Boomtown" History of the San Francisco Bay Area

KQED's "Boomtown" series will seek to identify what is happening in real time in the current boom, and also draw out the causes and possible solutions to the conflicts and pressures between the old and the new.

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