Cows in the KQED Studios? Take a nostalgic trip through KQED's history, starting in the 1950s.
When KQED went on the air in 1954, it was one of a handful of stations in a new field referred to as the "educational TV movement." Conceived initially as a teaching tool, the station quickly broadened its scope to include entertainment and public affairs programming - designed to appeal, above all, to a viewer's intelligence.
From the start, and throughout the '50s and '60s, KQED was one of public television's torchbearers, drawing its vitality from the cultural renaissance going on in the Bay Area and from a dedicated, visionary corps of pioneers, both paid and volunteer.
Thriving on controversy, the young station made a name for itself by airing the famous Teller-Pauling debate on nuclear fallout, as well as inquiries into homosexuality, racial prejudice, Communism, and the link between smoking and cancer. Perpetually short on funds, KQED originated the idea of selling memberships, staging an annual Auction and developing other fundraising methods that became widespread throughout public TV. During the 1968 San Francisco newspaper strike, it founded Newspaper of the Air (later to become Newsroom), public TV's first daily news program.
Much of public TV's essence today derives from the way KQED grappled, in its early years, with such questions as: Can a station support itself through viewer contributions alone? Does corporate underwriting compromise a station's independence? What, precisely, is public television, and who is its audience?
With your generous support, we strive to continue our pioneering service to the Bay Area community and to public television around the country.
2000 and Beyond
KQED prepares for digital conversion of television and radio.
A special thanks to Jay Yamada, longtime KQED volunteer and former Board member, for use of his Chronological History of KQED 40th Anniversary Edition, 50th Anniversary Edition, and archival photograph collection.
Also on KQED.org this week ...
KQED Summer Fun Adventures
This summer, KQED is partnering with tons of fun places in the Bay Area offering exciting adventures and special savings when you show your MemberCard.
KQED's Hot Summer Days and Night Guide
Our critics pick for the season's best concerts, books, movies, outdoor plays, visual arts and more.