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Thu, Aug 2, 2007 -- 10:00 AM
Green Marketing
As consumers become increasingly aware and concerned for the environment, Forum discusses the current push for companies to use and advertise environmentally responsible practices.
Host: Scott Shafer
Guests:
- Annie Longsworth, managing director, San Francisco office of Cohn and Wolfe, a public relations firm, and earlier this year launched a division of the company devoted to environmental communication strategies
- Claudia Deutsch, New York Times reporter specializing in business and environment
- Joel Makower, chairman and executive editor, Green World Media Inc., and author of several books on socially responsible business practices. He's consulted with companies ranging from Cliff Bar to Procter & Gamble
- Ted Nordhaus, partner, American Environics- a social values research and strategy firm, and co-author of a forthcoming book on political strategies to address global warming
