Donate

Forum

Fri, Apr 26, 2013 -- 9:00 AM

Assessing the 'Pink Ribbon' Campaign with Peggy Orenstein


Download audio (MP3)

Getty Images
Getty Images

In recent years, cancer specialists have warned that aggressive early screening for people at low risk for breast cancer may do more harm than good because it can lead to unnecessary treatment. Yet expensive awareness campaigns -- featuring those ubiquitous pink ribbons -- continue to encourage early screening and mammograms. Forum discusses breast cancer awareness and research, and the role of the high profile "pink ribbon" campaign.

Host: Dave Iverson

Guests:

  • Peggy Orenstein, contributing writer for New York Times Magazine and author of "Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture"
  • Chandini Portteus, Vice President of Research, Evaluation and Scientific Programs at the Susan G. Komen Foundation
  • Dr. Laura Esserman, professor of surgery and radiology and director of the Carol Franc Buck Breast Care Center at UCSF

More info:

Become a KQED sponsor

Audio Archive

Episodes by Date

Calendar is loading...
Loading...

Be a Part of Forum

Do You Live in the Bay Area on Less Than $33,000?

Forum wants to hear your story as part of our Priced Out series

Follow us on Twitter

Twitter bird in blue

Stay updated on show topics, relevant articles, and easily submit your questions.