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Tue, Sep 11, 2012 -- 9:30 AM
'The Cheapest Generation'
Spencer Platt/Getty Images
In recent years, automakers have struggled with how to successfully sell cars to Millenials, who just aren't driving like their predecessors.
The Atlantic magazine writers Derek Thompson and Jordan Weissman join us to discuss their article "The Cheapest Generation," about how the Millennial generation is fundamentally changing America's culture of consumption.
Host: Michael Krasny
Guests:
- Derek Thompson, senior editor, online business coverage for The Atlantic and co-author of "The Cheapest Generation"
- Jordan Weissmann, associate editor at The Atlantic and co-author of "The Cheapest Generation"
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