Fri, May 27, 2011 -- 10:00 AM
An End to 'Green-washing'?Download audio (MP3)
The Federal Trade Commission (FTC) is revamping 1998 guidelines regulating green marketing. As the market for green products expands, the number of certifications and claims of "green-ness" have too. How can well-intentioned consumers navigate this complicated world?
Host: Dave Iverson
- Jim Kohm, director of the Federal Trade Commission Division of Enforcement
- Jacquie Ottman, author and consultant to the Fortune 500 and U.S. government on green marketing issues
- Martin Wolf, product director in research and development for Seventh Generation
- Urvashi Rangan, director of technical policy for the Consumers Union and project director of Consumer Reports for GreenerChoices.org
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