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Fri, May 27, 2011 -- 10:00 AM
An End to 'Green-washing'?
Getty Images
The Federal Trade Commission (FTC) is revamping 1998 guidelines regulating green marketing. As the market for green products expands, the number of certifications and claims of "green-ness" have too. How can well-intentioned consumers navigate this complicated world?
Host: Dave Iverson
Guests:
- Jim Kohm, director of the Federal Trade Commission Division of Enforcement
- Jacquie Ottman, author and consultant to the Fortune 500 and U.S. government on green marketing issues
- Martin Wolf, product director in research and development for Seventh Generation
- Urvashi Rangan, director of technical policy for the Consumers Union and project director of Consumer Reports for GreenerChoices.org
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Also, please note that your comments could be read on air. We may edit them for clarity or brevity, and we will use only your first name to identify you on the air.
