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Fri, May 27, 2011 -- 10:00 AM

An End to 'Green-washing'?


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The Federal Trade Commission (FTC) is revamping 1998 guidelines regulating green marketing. As the market for green products expands, the number of certifications and claims of "green-ness" have too. How can well-intentioned consumers navigate this complicated world?

Host: Dave Iverson

Guests:

  • Jim Kohm, director of the Federal Trade Commission Division of Enforcement
  • Jacquie Ottman, author and consultant to the Fortune 500 and U.S. government on green marketing issues
  • Martin Wolf, product director in research and development for Seventh Generation
  • Urvashi Rangan, director of technical policy for the Consumers Union and project director of Consumer Reports for GreenerChoices.org

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