How California's New Data Privacy Law Will Affect Consumers

California’s new data privacy law went into effect on January 1. California consumers now have the right to know how their data is used, the right to get their data deleted and the right to opt out of data sale. We’ll explain how the new law will affect consumers and the response of companies that rely on data collection. We’ll also talk about how consumers who often don’t read the fine print can still take advantage of this groundbreaking legislation.