Community Participation Guide

Coastal Clash takes an in-depth look at the many sides of the struggle between public vs. private interests along California's shores. Development is swallowing up miles of coastline, access to beaches is being cut off; and seawalls may be causing beaches to disappear. A battle is raging around the fundamental question: Whose coast is it, anyway? So what can interested individuals, communities and organizations do?

To increase the impact of the documentary beyond it's broadcast, in addition to the documentary's comprehensive web site, KQED has created a statewide community outreach campaign which will kick off in October 2004 consisting of approximately 6-8 screenings of Coastal Clash. These events are open to the public and will be tailored to raise awareness and promote dialogue about local as well as statewide issues facing California's coastline. Please visit our events page (at www.kqed.org/w/coastalclash/events.html) for information on upcoming events.

Beyond the community events mentioned above, KQED would like to invite you to use Coastal Clash and this Community Participation Guide as a tool to expand on important coastal issues relevant to you, your group or community. We hope you will take this unique opportunity to promote dialogue and think more critically about land use, property rights, public access, coastal erosion and coastal policy issues and how it might affect you and your community.

How You Can Use Coastal Clash in a Community Event

Discuss Locally -- Hold a Screening!

• Screen Coastal Clash and discuss coastal issues with your association, club, group or with your neighbors and friends at your local community center. Explore all the issues or a specific topic covered in the documentary that is most appropriate for your concerns. You can chose to have a more comprehensive event with a moderated panel discussion including experts on coastal issues, or simply invite attendees to voice their opinions on the documentary and issues they just saw covered. The format is up to you.
• If you are a policy maker, work for a government agency, coastal or environmental organization you could chose to screen Coastal Clash as a part of your organizations' conferences, seminars, workshops, and committee meetings.
• If needed, please review the Coastal Clash web site to help you focus your discussions on different content areas such as: how beaches work, natural processes, development, coastal armoring, and access issues, to name a few.

Go Public About Coastal Concerns with Partners!

• Partner with your local PBS Station: Contact your local PBS station's Community Relations Department about possible support for your Coastal Clash event idea. Some PBS stations may be able to contribute venues, promotional assistance or other resources. Please visit www.pbs.org to find out more information about your local station. If KQED is your local station, please contact Jennifer Benito at Tel: (415) 553-2378 or Email: jbenito@kqed.org about venue assistance.
• Partner with your Local Library, College or University: Contact the Public Events Department or Public Relations Department at your local library, college or university to ask about the possibility of holding a screening of Coastal Clash at their facilities. In the case of Colleges and Universities, ask if their respective Journalism, Environment, Geography, Earth Sciences, Marine Studies Departments, campus or other groups would be interested in holding a joint screening, drawing on faculty expertise for the post-screening discussion.
• Partnering with other organizations and institutions is a great way to share responsibilities, resources, and reach out to wider audiences.

KQED General Requirements

• KQED would ask to review any press/marketing materials, before distribution. We would ask that KQED be credited on these materials, and that Coastal Clash's airdate and web site are also publicized.
• A fee cannot be charged for the screening event.
• KQED would also distribute tune-in postcards if the event were pre-broadcast.
• KQED would ask that the event organizers fill out and submit a Coastal Clash Event Organizer Survey (pdf).
• Questions? Contact: Elizabeth Pepin, Co-Producer, KQED at Email: epepin@kqed.org or Tel: (415) 553-2340.

Community Screening Guidelines
1. Develop an Event

• Identify how Coastal Clash will compliment your event. Explore this web site for discussion ideas.
• Develop the event description. This should include date, time, place, program title, participants, and a description of what the goal of the event is. Please visit our events page (at www.kqed.org/w/coastalclash/events.html) for examples.
• All events must be free. You can request a "suggested donation;" however, due to rights restrictions you cannot require an admission fee for any event that screens Coastal Clash.
• While we encourage you to schedule your event a few days before a Coastal Clash broadcast, you are free to hold your event at any time.

2. Order a Copy of Coastal Clash

• Organizations, educational institutions, libraries, campus groups, and others wishing to hold a screening of Coastal Clash may request a free VHS tape by contacting Elizabeth Pepin at Email: epepin@kqed.org or Tel: (415) 553-2340.
• Be prepared to provide a brief description of your event and what you hope to accomplish to Ms. Pepin.

3. Publicize your Event

• The KQED name should be included in all marketing and printed materials. The exact spelling and case usage is "KQED" with KQED written in all capital letters.
• The event is "hosted," "presented," or "sponsored by" (your organization).
• The event is "featuring Coastal Clash, a production of KQED Public Television Channel 9 San Francisco".
• If space permits, please include the following funder information on printed materials: "Major support for Coastal Clash is provided by The Wallace Alexander Gerbode Foundation, TomKat, Melvin and Joan Lane, Columbia Foundation, The William and Gretchen Kimball Fund and The Campaign for the Future Program Venture Fund."
• KQED should not be designated as a "host" or "sponsor" of the event.
• Please send a copy of any materials for approval before distributing to Elizabeth Pepin, Email: epepin@kqed.org or Fax: (415) 553-2456

4. KQED Assistance and Additional Requirements

• Due to limited resources we are able to provided very limited event guidance on a case-by-case basis.
• KQED would ask that you distribute tune-in postcards if your event is pre-broadcast, and ask that you fill out a one page, Coastal Clash Event Organizer Survey (pdf).
• If your event is before your local station's broadcast of Coastal Clash, we ask that you publicize the upcoming broadcast to your constituency at the event and via email to your contacts.
• Increasing viewership and use of the documentary's web site are key objectives for Coastal Clash's success.

Coastal Clash Event Script for Host
Please make sure to have your host communicate the following:

• This event features a new documentary, Coastal Clash, produced by KQED Public Television San Francisco.
• Coastal Clash explores many sides of the struggle between public vs. private interests along California's shores.
• Coastal Clash airs locally on (Please announce the local airdate if applicable.)
• Visit the Coastal Clash web site at www.kqed.org/coastalclash for further information on airdates, and more comprehensive information on coastal issues and companion educational materials.
• Please let us know what you thought of the documentary and this event by emailing (your organization's representative). (Your representative would consolidate feedback onto the Coastal Clash Screening Organizer Survey and submit it to Ms. Pepin.)

5. Special Notice for K-12 Teachers and Parents

• KQED's Education Network brings the impact of Coastal Clash to teachers, students and parents through workshops, seminars, and resources. Please visit our classroom content page (at www.kqed.org/w/coastalclash/classroom-science.html) to examine lesson plans for both science and social studies standards. Content areas include earth science, biology, environmental studies, U.S. history and world history.
• From January through March, KQED's Education Network will conduct at least three professional development workshops in the Bay Area leading up to International Earth Day, March 20, 2005. Educator guides complete with lesson plans, suggested video segments and discussion starter questions will be distributed at all workshops.
• Coastal Clash will be re-broadcast in March on KQED to celebrate this important day.
• Set your VCR, Tivo! K-12 teachers can tape Coastal Clash and use it for up to a year after broadcast.

We look forward to your participation and thank you for your interest!