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Speaking Freely: An Evening With Remarkable Women
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Sara Little Turnbull

Sara Little Turnbull

"I am very interested in who people are, what the things are that they live with. How they see, how they feel, how much this is a part of their lives. And I can only tell you that starting with '58, I already was well into the Year 2000. You see, my millennium started then."

Sara Little Turnbull has been described as a universal woman. As one of the country's leading industrial and commercial designers, she has brought together disparate ideas from space age technology, and created common and necessary tools for living. Her designs include a broad range of products, including the face masks which were worn after the Mount St. Helens eruption, nutritious soybean rope candy, and fashionable, practical Corning dishware. She is a generalist with wide experience and a catalyst of society's best ideas.

Ms. Turnbull is currently the Director of Stanford University's Process of Change Laboratory, and an editor, strategic planner, development and design consultant to IDMM (Integrated Design for Marketing and Manufacturing). She was trained in design and cultural anthropology and studied in Borneo, Malaysia, the Philippines, India and Kenya. She lectures nationally and has worked with large companies, such as 3M, Marks & Spencer and Corning Glass, among others.

In all her work, Turnbull stresses the importance of creativity. She believes creativity is not just the gift of a chosen few, but rather a vital power available to everyone. Quoting Einstein, she says, "The logical mind is a faithful friend. The intuitive mind is a sacred gift." Turnbull recognizes that being creative is not always welcome in mainstream society. "You will not always be understood. You may even incite envy and veiled hostility!" All things considered, Turnbull advocates taking risks and challenging assumptions. In her words, everyone should "pull up the carrot every now and then to see how it's growing."

Find out more about Stanford University's Process of Change Laboratory at http://www.gsb.stanford.edu/services/
facilities/process_change_lab.html
.


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