This series offers viewers an up-close and personal look into the world of the modern American entrepreneur. Host and show creator Gary Bredow came up with the concept from a deep interest in the American entrepreneur spirit. "In this economy, people need to create their own means of security. The days of getting a great paying job right out of high school or college are all but gone. This is the age of the entrepreneur, and much like the turn of the century, we need to build from the ground up." It's a look at one angle of the American Dream.