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Powder & The Glory Previous Broadcasts

KQED Life: Mon, Mar 19, 2012 -- 8:30 PM

The story of women's entrepreneurship through the lens of the creation and development of the rival business empires of Elizabeth Arden and Helena Rubinstein. When they first opened their shops 100 years ago, cosmetics were worn primarily by prostitutes and performers, and businesses were run mostly by men. These two indomitable immigrants changed all that and transformed the way we look at ourselves.
Starting from nothing in one of the few fields open to them, these creative women pioneered what is today the $150 billion global health and beauty industry. At the same time, they were feisty rivals. Although they lived and worked only blocks apart in New York for over 50 years, by design they never met.
Whenever one launched a successful product, the other sought to outdo her rival with a bigger success, and as soon as possible. Their competing companies defined the business of beauty, making cosmetics both newly respectable and, finally, indispensable. Along the way they developed many advertising and marketing techniques that became part of the business landscape, and they themselves became household names and cultural icons. Their influence extended beyond the realm of cleansing creams and face powders to encompass trends in art, architecture and popular culture.

Repeat Broadcasts:

  • KQED Life: Tue, Mar 20, 2012 -- 2:30 AM
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    • Fremont Peak Tower Maintenance

      *UPDATE: The tower crew will work the Fremont peak tower as of 11am, Thursday, Nov 30th. We will need to lower power on KQET, Channel 25, to 25% at 10:30am through 4-5pm. Thank you for your patience!

    • Scheduled Maintenance 8/21-8/25

      Next week, Sutro Tower will be switching most stations to their auxiliary antennas. KQED TV will be at half power on the lower auxiliary antenna, this will affect some of our Over The Air viewers. Maintenance is scheduled on August 21-25 from 9am through 4pm daily. Thank you for your patience!

    • 2/22/17: Fremont Peak tower transmissions, including KQET DT25

      (DT25.1 through 25.3) Recent storms have taken out dozens of trees on Fremont Peak, which in turn have taken down power lines leading to the transmission tower located on the peak. It has been running on generators for several days, and regular trips are scheduled to re-fuel those generators with gas. However, the truck has […]

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