Kaiser
Permanente and public broadcasting stations, including KQED, invite
families to live well, be well and thrive though an exciting new campaign that
encourages children to eat healthy and stay active.
The new initiative, For
Healthy Kids, demonstrates the importance of childhood nutrition and offers
valuable tips for parents to help their children enjoy healthy foods and an
active lifestyle.
According to the American Obesity Association (AOA), obesity
in children is a serious issue with many health and social consequences that
can continue in to adulthood. Children who are overweight or obese are at risk
for Type 2 diabetes, high blood pressure, and high cholesterol. They are also
prone to low self-esteem that stems from being teased, bullied, or rejected by
their peers. They may also be more likely than average-weight children to
develop unhealthy dieting habits and eating disorders, such as anorexia nervosa
and bulimia.
California Public
Television Stations and Kaiser Permanente will help children get on the road to
good health through the For Healthy Kids campaign. This initiative provides
valuable information for families through a series of televised spots focusing
on tips for healthy eating, creating a healthy eating environment, and steps
parents can take to help children maintain a healthy weight.
In addition, families who
attend KQED's special events can receive a complete Healthy Start Kit just by
signing a pledge card and making a commitment to healthy living. This kit
includes a magnet featuring the food pyramid, a pocket guide with valuable
information for good health and more.
highlights
about KQED
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