Projects in Fundraising
Support from foundations is integral to KQED's diversified funding base.
Grants for general operations are used to support KQED's core services in KQED Public Television, KQED Public Radio, KQED.org, and KQED Education Network. These include expenses for the local broadcasts of national programs such as Nova, Masterpiece Theater, All Things Considered, and Fresh Air with Terry Gross, as well as popular local productions such as This Week in Northern California and the Perspectives series.
Stalwart support of classic KQED programming is invaluable, as is foundation support for specific projects. The following programs which cover a broad range of topics, from arts and culture to the environment, news and public affairs to professional development for teachers and youth outreach, diversity to science and technology.
KQED Station-wide Multi-Media Initiatives
KQED has positioned itself as a leader in the new media landscape. Though each of our platforms (Radio, Television, Interactive and Education Network) has its own strengths, and each appeals to its own demographic, KQED constantly strives to unite the three platforms to educate our viewers and listeners. Following are three examples of how KQED is committed to maximizing our media assets.
Quest
With Quest, our exciting and ambitious science, environment, and nature project, KQED aims to bring a sense of scientific wonder, mystery, and magic to Bay Area residents with high-quality, locally-focused science programming. KQED, in collaboration with our 13 premier Bay Area science and nature organization partners, continues to open people's eyes to the resources, issues, and discoveries that surround them in their own neighborhoods. Each television and radio episode is complemented by community and educational outreach resources, as well as a comprehensive, interactive web site.
[science, technology, environment/nature, community and educational outreach]
2008 Elections
As the most populous state, with the nation's largest economy, California is poised to
play a major role in the 2008 campaign, and to be greatly affected, in turn, by the outcome. Voters across Northern California will turn to KQED for comprehensive and balanced local and statewide coverage of the upcoming June and November elections. All of the campaign's core issues - immigration, health care, the environment, the economy, and the War in Iraq - have a disproportionate impact on California, and KQED is committed to the highest standard of coverage across all of our platforms. KQED launched the Election web site in January 2008, which includes a comprehensive archive of TV and Radio content, plus web-only features such as You Decide, an online "devil's advocate". Website visitors can ask a question, e.g. "Do Americans pay too much in federal income tax?" and no mater how you answer, You Decide presents the other side of the argument.
[California, news and public affairs, and community outreach]
Climate Watch
With a generous grant from the R.Gwin Follis Foundation, KQED will build
a significant array of climate change-focused news coverage and provide our
radio, television, and internet audiences with information and thoughtful
analysis required to both engage them in this issue and empower them to understand
the challenges facing our region and the country. In addition to including
the delivery of television and radio reports on our established and trusted
broadcast programs — KQED will also be creating an extensive, interactive,
online forum for Climate Watch and additional opportunities to support educational
and community outreach components are available.
[California, science, technology, environment, community and educational outreach]
KQED Public Television
Jean-Michel Cousteau's Ocean Adventures
Bringing the Cousteau tradition back to public broadcasting, this HDTV series voyages to remote aquatic places with a critical mission: to enlighten, engage, and inspire positive action around our world's most cherished underwater species, as well as our most beautiful and important waterways and marine environments. Each episode is complemented by community and educational outreach resources, as well as a comprehensive Web site. Jean-Michel Cousteau: Ocean Adventures will continue its award-winning exploration of marine life with a special series that examines the beauty and mystery of beluga and orca whales, and the looming threats to their survival. Each episode is complemented by community and educational outreach resources, as well as a comprehensive website.
[science, technology, environment/nature, community and educational outreach]
Spark
This weekly series provides an insider's look at the Bay Area arts scene, profiling local performing and visual artists and arts groups. In three short segments and a calendar listing, each week the series introduces audiences to the creative process, looking behind the scenes at how artistic productions and creations are conceived and executed. Through the Spark in Education program (SparkEd), the initiative also includes professional development workshops for teachers, high-quality educational materials, and interactive Web components. Co-produced with the Bay Area Video Coalition (BAVC), Spark premiered in 2003 and airs Wednesdays at 7:30 p.m. and Fridays at 11 p.m. on Channel 9 with multiple rebroadcasts on KQED's digital channels.
[arts and culture, professional development-teachers]
Truly CA: Our State, Our Stories
KQED has created an exciting new showcase for the best documentary films about the Bay Area and California made by independent, non-fiction, filmmakers, Truly CA: Our State, Our Stories. From Mexican fruit vendors in Oakland to the Tenderloin's history of transgender activism, Truly CA brings to life true stories from around the Golden State. While the films will vary in both subject and approach, they will all be compelling California stories told by an eclectic crop of documentary filmmakers who have demonstrated the talent and tenacity to produce their projects independently, but lack the resources to complete the final post production or a broadcaster's commitment to air them. In addition to a broadcast on KQED, Truly CA offers participating filmmakers in-kind resources necessary for completing their projects and making them broadcast ready, as well as a project Web site, broadcast promotion, and professional mentoring. The series airs monthly on Sundays at 6pm, a time slot that KQED has reserved for independent works.
[California]
KQED Public Radio
The California Report
Since 1995 The California Report has brought listeners award winning coverage of California news and issues. The show's combination of daily news, in-depth features and special reports reaches more than 541,000 listeners each week. 9-minute morning reports are broadcast each weekday during NPR's Morning Edition and a weekly 30-minute newsmagazine airs on Fridays at 4:30 p.m., 6:30 p.m. and 11 p.m. Topics range from the environment and education, to health, to criminal and social justice. Events coverage and specials include the annual Governor's State of the State address, candidate debates, and election night specials. This KQED production is broadcast in 50 cities and towns across the state.
[California, news and public affairs]
Forum with Michael Krasny
KQED's live public affairs program is broadcast throughout Northern California every weekday from 9 am to 11 am. This award-winning program presents balanced discussions of local, state, national, and world issues as well as in-depth interviews with leading figures in politics, science, entertainment, and the arts. Forum is available via podcast and archives of each show are available at www.kqed.org.
[California, news and public affairs, arts and culture]
KQED Education Network
Early Learning
A program for childcare professionals and parents of pre-schoolers, Early Learning uses popular public television children's shows, such as Mr. Roger's Neighborhood, Sesame Street, and Reading Rainbow, to encourage literacy and math skills, improve health practices, and address other important issues, such as diversity and managing angry feelings, with families in disadvantaged communities. We hold workshops at KQED and throughout the Bay Area to model skill-building activities and techniques for parents to use with their children on a daily basis, and train childcare professionals who work with Bay Area families and caregivers. In 2007, KQED's EdNet in partnership with over 175 community-based organizations offered workshops and health-related events in English, Spanish and Chinese in Alameda, San Francisco and Santa Clara counties. Two highly effective Early Learning projects include:
[educational outreach-children and families]
Hands on Literacy
Hands on Literacy is a national program that KQED has implemented throughout the Bay Area. KQED partners with community organizations to provide free books to families who attend monthly literacy workshops. The workshops are based on a "View-Read-Do" model in which parents and children watch videos that are connected thematically to a creative activity and a free book that they are given to take home. Parents are shown by example how to read with their children, and how they can create activities that build on the ideas in books and videos. Hands on Literacy target audience is families who, for reasons of low-literacy, low-income, or cultural barriers, do not include books in their daily routine. KQED's Hands on Literacy effort is the largest in the PBS system, and has distributed over 90,000 free books since 1998. To serve our Spanish and Chinese speaking families, we have developed bilingual materials and offer books in English, Spanish, and Chinese.
[literacy, educational outreach-children and families]
Reading Rainbow Young Writers and Illustrators Contest
This incredibly popular annual competition encourages Kindergarten through Third Graders from all around the Bay Area to write and illustrate their own stories. From nearly 600 entries, First, Second, Third, and Honorable Mention Winners for each grade are selected and honored at a community awards ceremony. Winners receive educational prizes, including books and savings bonds. First Place stories are made into digital stories to air on KQED Channel 9, are streamable on KQED.org, and are entered into the national contest. In past years, young winners have been featured on Forum with Michael Krasny for lively discussions between guests and callers on children's storytelling.
[educational outreach - children]
Education Services
The backbone of KQED's Education Services program is a variety of professional development workshops for teachers. KQED has developed a broad range of curriculum materials to complement KQED and PBS programs, with a strong focus on the arts, civic engagement, and diversity. These materials are available free on the KQED Web site, and free workshops are held to help teachers learn how to use the video and DVD-based materials more effectively. More and more, we provide workshops to help teachers understand how to use media-based technology to enhance their lesson plans, and how to use PBS and KQED produced programming in the classroom.
[professional development-teachers, technology]
Bay Area Mosaic
Using KQED and PBS educational documentaries as a starting point, Bay Area Mosaic provides K-12 educators and community-based organizations with workshops and online resources for teaching students how different cultures, current events and history shapes our community. Online lessons are correlated to California state standards for language arts, social sciences, American democracy, history, and ethnic studies classes. KQED also uses special community screenings of these programs as part of our efforts to encourage civic engagement in neighborhoods throughout the Bay Area, and as part of a series of diversity workshops we provide for Bay Area companies.
[diversity, community and educational outreach, professional development-teachers]
Digital Storytelling Initiative
Bringing the Cousteau tradition back to public broadcasting, this HDTV series voyages to remote aquatic places with a critical mission: to enlighten, engage, and inspire positive action around our world's most cherished underwater species, as well as our most beautiful and important waterways and marine environments. Each episode is complemented by community and educational outreach resources, as well as a comprehensive Web site. Jean-Michel Cousteau: Ocean Adventures will continue its award-winning exploration of marine life with a special series that examines the beauty and mystery of beluga and orca whales, and the looming threats to their survival. Each episode is complemented by community and educational outreach resources, as well as a comprehensive website.
[science, technology, environment/nature, community and educational outreach]
