Have you ever looked at your credit card bill and thought you needed to have your head examined? Stanford University is using complex brain imaging to study how humans make shopping decisions, and are finding that emotions play a large role in everyday purchases.
The human brain was once a black box, but scientists are finding ways to peer inside and explore some of our most complicated thought processes. Using MRI scanners in innovative ways, Stanford scientists are learning how children's brains process words when they read.
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QUEST is a production of KQED. Major funding is provided by the National Science Foundation, the Gordon and Betty Moore Foundation, the Richard and Rhoda Goldman Foundation, and The Amgen Foundation. Additional support is provided by the William K. Bowes, Jr. Foundation, Ann S. Bowers - The Robert Noyce Trust, the Dirk and Charlene Kabcenell Foundation, and the Vadasz Family Foundation.
