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This Week in Northern California: Big Business: Ethics & Scandal

KQED Goes Behind the Mahogany Doors and Into the Boardroom: THIS WEEK IN NORTHERN CALIFORNIA Special Report Examines Ethics and Scandal in Big Business

Guest Panelists Include Leon Panetta, Tom Campbell, Rebecca Smith and Scott Herhold

San Francisco, California, August 5, 2002 -- The pressure is on for American big business to mend its ways -- especially after scandals at such institutions as Enron, Global Crossing and WorldCom. The fallout from the financial scandals these companies have created threatens to sabotage any chance of economic recovery, and has further tarnished the image of big business both here and abroad. Following President Bush's trumpeting of the new corporate responsibility law, business executives and CEOs in the Bay Area and elsewhere have been put on notice: follow the letter of the law or face criminal charges. But will the new law work? Can you legislate ethics? Are other scandals waiting in the wings?

"At All Costs," a This Week in Northern California special report airing Friday, August 9, at 8:30 p.m. on KQED Public Television 9, examines the rash of recent big business scandals and discusses what further impact these events may have on the economy. The report also looks at how business schools have been affected, and how universities are adjusting their curriculum in response to the scandals.

"Overnight, the Enron scandal has changed how we view big business corporations and executives," cites executive producer Michael Isip. "Striving for success at all costs has led to conduct that distorts the marketplace and hurts us all. We want to find out what it will take to reverse the damage and restore faith in corporate America."

Invited guest panelists for the special report include Leon Panetta, The Panetta Institute; Tom Campbell, dean of the Haas School of Business of University of California, Berkeley; Rebecca Smith, national energy reporter, The Wall Street Journal; and Scott Herhold, high-tech columnist, The San Jose Mercury News.

This Week in Northern California will analyze these and other issues through live discussions, interviews and video roll-ins. Viewers will be encouraged during the week of the show to submit questions of the guests via the show’s interactive Web site at kqed.org/thisweek.

This Week in Northern California offers insightful, thought-provoking roundtable discussions and news analysis of the latest political topics. Bay Area reporters from diverse media outlets throughout the region open their notebooks to give an inside look at the stories behind the headlines every Friday night. This Week in Northern California debuted on KQED in February 1990. Award-winning broadcast journalist Belva Davis became the host in 1993. Additional funding for this special report is provided by the Anne E. Casey Foundation.

KQED operates KQED Public Television 9, the nation's most-watched public television station (in prime-time), and Digital Television 30, Northern California's only public television digital signal; KQED Public Radio 88.5 FM, the most listened-to public radio station in the nation; the KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources; and kqed.org, which harnesses the power of the Internet to bring KQED to communities across the Web.

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