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PROGRAM MATERIALS
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Spark
• SPARK Season 7: Episode 707: Kitka, Victoria May, Art & Economy
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• SPARK Season 7: Episode 706: Daniel McCormick, Firebird Youth Chinese Orchestra, Jaime Guerrero
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• SPARK Season 7: Episode 705: Kerry James Marshall, Dan Hoyle, Ben Levy
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• SPARK Season 7: Episode 704: Bhangra Dance, Contemporary Jewish Museum
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• SPARK Season 7: Episode 703: Katherine Westerhout, W. Kamau Bell, Wil Blades
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• SPARK Season 7: Episode 702: Mary Sano, Ron Nagle, Sandow Birk
| doc | pdf |
• SPARK Season 7 - Painter Wayne Thiebaud
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• SPARK Season 6 - Political Cartoonist Mark Fiore
| doc | pdf |
• announcement release
• press release - season one
• press release - season two
• photos - season one
• photos - season two
• episodes - season one
• episodes - season two
• biographies - season one
• biographies - season two
• interview with series producer
• impact on arts community
• 2004 Northern CA Emmy Award: website
• 2005 Northern CA Emmy Award
• Spark marathon & pledge
• SPARKed: Spark Arts Education Partnership Program
• 2007 Northern CA Emmy Award
• SPARK Features Comedienne Margaret Cho
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• SPARK Goes Behind the Scenes of the SF Opera's "The Bonesetter's Daughter"
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Program Website
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PRESSROOM MATERIALS
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Media Usage Policy
photo & document rights,
uses, permissions
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PRESS CONTACTS
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Contacts for journalists and reporters only. For information about contacting KQED, please visit the Contact Us page. Please send press releases or news story ideas directly to KQED Radio Programs contacts.
Scott Walton, Executive Director of Communications
415.553.2145
swalton@ncpb.com
Meredith Gandy, Publicist
415.553.2116
mgandy@kqed.org
KQED News Tips
Have a news tip or a breaking news item?
Contact KQED News newsroom: 415.553.2361
assignmentdesk@kqed.org
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| Spark: Spark's Impact on the Local Arts Community |
A preliminary evaluation of Spark, published in October 2003, illustrates the significant impact of the show and its Web site on artists and organizations featured on the program. The study, prepared by Laurie MacDougall, consultant for nonprofit arts organizations, provides the following findings of the program's first season:
• Spark reaches deeply into the community, beyond the "arts" audience. [Source 1]
• Each episode of Spark attracts more than 50,000 viewers. [Source 1]
• More than 2,300 unique users visit the Spark Web site each month. [Source 2]
• Spark Web traffic increases an average of 11 percent each week. [Source 3]
• The Spark Web site attracts international visitors -- more than 500 in August 2003.
• More than 1,000 people subscribe to Spark Plug, Spark's weekly email newsletter. [Source 3]
• More than 200 teachers have attended professional development workshops based upon Spark content and materials. [Source 4]
• Spark Educator Guides have been downloaded from the Spark Web site more than 7,500 times. [Source 4]
• Spark provides sustained attention to the arts at a time when other media are reducing coverage. [Source 4]
• Since being featured on Spark, artists and organizations report: [Source 4]
• Increased ticket sales and attendance at events.
• An average 61 percent increase in activity on subjects' Web sites.
• Increased press coverage.
• New networking and connection opportunities.
• Improved name recognition.
• Validation provided by association with KQED.
Sources:
1 -- Average viewership per episode, based upon Nielsen ratings.
2 -- Average, as of October 1, 2003.
3 -- As of October 1, 2003.
4 -- MacDougall, L., Preliminary Evaluation of Spark, October 2003.
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