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|Latino Heritage Month Illuminates KQED Public Broadcasting in September|
A Record Sixty Television and Radio Programs to Air
KQED, California State Automobile Association Pay Tribute to Local Heroes 9/17
San Francisco, California, August 26, 2002 -- The Bay Area is rich with the vitality of Latino culture. From its colonial history to present-day diversity, the impact of Latino influence has added an undeniable luminosity to the region's cultural tapestry. For the month of September, KQED Public Broadcasting joins with the California State Automobile Association to highlight the tremendous contributions of the Latino community.
The KQED Broadcasting Center becomes the place to celebrate mid-month, when the extraordinary dedication and achievements of four distinguished community leaders are honored in a festive awards event, featuring cuisine, dance, stories and music. Starting at 6 p.m. on September 17, KQED and AAA invite the local community to join in special recognition of these visionary pioneers and their remarkable success in improving the quality of life for all Bay Area residents.
The evening's accolades will celebrate the dynamic achievements of Susan Cervantes, founding director of Precita Eyes Muralists; Esther Medina, executive director of Mexican American Community Services; Paul Vega, founder and director of Young Latino Leaders and Sylvia Perel, founding director of the Latino Film Festival of the Bay Area.
Over 60 programs will be showcased on KQED Public Television and KQED Public Radio throughout the month to enlighten, educate and entertain from a Latino perspective. Notable productions include ExxonMobil Masterpiece Theatre "Almost A Woman," which follows a bright and brave 13-year-old from Puerto Rico to New York City, as she becomes her family's liaison to a new language and way of life. Wide Angle presents "The Empty ATM" as the series travels to Argentina to examine the current economic strife and mercurial government in the face of drastically devalued currency and defaulted loans, and then goes to Mexico for "Cause for Murder," an investigative look at two recent murders of young women who were both lawyers and anti-corruption activists, and their untimely deaths have startled the nation.
The acclaimed drama American Family continues, with an all-star cast including Edward James Olmos and Raquel Welch. This nationally popular series chronicles the saga of a vibrant, close-knit Los Angeles family through their joys, sorrows and triumphs. The diverse roots of Latino American culture are explored in the documentaries The Puerto Ricans: Our American Story and The Mexican Americans, bringing to light the significant contributions these citizens have made to our nation. The Academy Award winning short drama Quiero Ser (I Want To Be) tells a bittersweet story of two orphaned brothers striving for a better life on the harsh streets of Mexico City. Contemporary comedy and literature are the focus of La Plaza, as the series pulls in for an up-close and personal look at the work of such modern luminaries as Tino Villanueva, Richard Rodriguez and John Leguizamo.
As part of its alternative approach to covering the anniversary of September 11, KQED Public Radio 88.5 FM will broadcast Latino USA Remembers 9/11: A One-Hour Special. Scheduled to air at the beginning of September, the program marks month-long recognition of Latino culture and history. The effects of terrorist attacks on the World Trade Center and the Pentagon were felt around the globe. This special goes offshore through Latin America, Mexico and Puerto Rico for an annual update in the aftermath of international disaster. Stateside, September 11 had its unique effects on Latino Americans. Latino USA Remembers 9/11 takes a closer look at New Yorkers who played vital roles on Wall Street, Latino Americans inspired to enlist in the armed forces and those who've joined the anti-war effort. The special also explores the challenging issues of amnesty and legalization facing immigrants after 9/11.
The 2002 Latino Heritage Month Guide contains the full list of heritage programs and their descriptions for the month of September. The Guide also outlines Bay Area events and resources for the month. For a free copy call (415) 553-2860 or simply access the Internet at kqed.org/topics/history/heritage/latino/ for the complete online Guide.
California State Automobile Association, the 2002 Latino Heritage Month sponsor, has been established for over 100 years. AAA of Northern California now offers comprehensive automotive, travel, insurance and financial services to more than four million members.
KQED operates KQED Public Television 9, the nation's most-watched public television station and Digital Television 9, Northern California's only public television digital signal: KQED Public Radio 88.5 FM, the most-listened-to public radio station in the nation; the KQED Education Network, which brings the impact of KQED to thousands of teachers, students, parents and media professionals through workshops, seminars and resources; and kqed.org, which harnesses the power of the Internet to bring KQED to communities across the Web.